Study The Extension Paths Of Sports Brand In The Colleges

According to the data released by Ministry of Education of the People's Republic of China on Oct 17th,2016,the number of higher education graduate students is 9722981,students recruitment 10391005,students enrollments 34523726,Accounting for more than a third of the population,These figures promise a potential college and university sports market.After 2008 Beijing Olympic Games,China succeeded in applying for the 2022 Winter Olympics,which makes The concept of physical exercise impressive in society.Following the No.46 National document in 2014,a series of documents having been posted.Policies such as "To Develop College Physical Exercise","Three big-ball Sports Go to The Campus" etc have been introduced.The government pays more attention to the development of sports industry and to stimulate consumption,so sports brands will have a great development on the camps,As the forerunners of the leaders of advanced thoughts,college and university students always pursue fashion and popularity.With physical exercise having been popular,Sports products having been keeping up with fashion and trends,sports brands will surely become one of their pursuits,trends.Arts brands will be one of the goals of college and university students.Sports brand promotion at the College and university not only Meets the needs of students,It also meets the demand of sports brand to occupy the college and university market and expand the sports brand consumerg roups For the special consumption environment in campus,the commercial advertising implantation is prohibited to a large extent.However,the targeted design promotion of sports brand in college and university can fill the lack of theoretical and systematical of sports brand's promotion design.Thus,breaking the ban on commercial advertising in colleges and universities.As a result,the efficiency of the promotion of sports brand will be dramatically improved in colleges and universities.The essay took brand knowledge,marketing,physical education designing as theoretical basis.The essay studied the potential market and present situation of sports brands in the colleges from demographic and sociology.Based on the characteristics of college students,I constructed the theoretical frame of sports brands popularization routes and did the empirical research of part of the designed route.As the results,sports consumption of college students has a great potential.If sports brands want to open the market of college students sports consumption,they need to start from the positioning of their own brands,and output specific conclusion of designed popularization routes according to the characteristics of college students,which make the routes universal.During specific implementations,the suggestion should be flexibly used with the external factors changing.