Study On The Cultivation Of University Students' Consumption Concept Under The Background Of Online Shopping

With the development and popularization of computer information technology,a new shopping model,online shopping,came into being.Online shopping has the advantage that traditional shopping can't match.Merchants and customers all need to get through the Internet,greatly improving the efficiency of commodity trading and reducing transaction costs,which is in line with modern people's pursuit of fast-paced,high-efficiency consumer demands.At present,online shopping has become the mainstream consumerism among college students.The consumption of college students cannot be separated from the shopping platforms such as Taobao,JD.com and Amazon.Online shopping brings great convenience to college students,enriches the life style of college students,and improves the quality of life of college students.However,it should also be noted that online shopping is popular with campuses and it also leads to irrational behaviors of some college students in online shopping,blind consumption,and comparisons.The problems of consumption and over-consumption have emerged in an endless stream.Over a long period of time,it will affect the normal life and learning of college students.This article reveals the problems and causes of college students' online shopping,and then explores the countermeasures of cultivating college students' correct consumption outlook.It has important theoretical and practical significance.The paper can be divided into four parts.First of all,the first part is the introduction.The author mainly explains the reasons for the topic of the study of college students' consumption concept in the context of online shopping,and after combing a large amount of literature,it combs relevant research at home and abroad,and makes an assessment,and then elaborates on this article.In the second part,this article defines the related concepts of online shopping and consumption concept.The third part analyzes the current situation and causes of college students' consumption under the background of online shopping.Based on the data obtained from the questionnaire,the author analyzes the current status of college students' online shopping and their problems.The author analyzes the problems of college students' consumption concept from three aspects: unhealthy consumer psychology,unreasonable consumption structure,irrational consumer behavior,and unscientific consumption habits.Then,the author makes attributions to the current college students' consumption problems.The author intends to attribute them from six aspects: self,family,school,network,society,and peer groups.The fourth part is also the last part of the article.According to the third part of the analysis of the reasons leading to college students' consumption concept,the author has mainly put forward the concept of scientific consumption of college students from their own,family,school,network,society,and peer groups.Nurture measures.