College Students’ Network Consumption Ethics Under Online Shopping Spree

As digital and information age is coming currently，network consumption has become anew consumption mode and began to enter into the campus，stirring up a great upsurge inonline shopping. At the same time also triggered off a lot of network consumption ethicsproblems，these problems include some disharmonious phenomena in the online shoppingenvironment，and some ethical problems caused by college students in the process of networkconsumption. So the whole society must pay more attention to college students’ networkconsumption ethics problem and actively guide. Based on the contemporary college students’network consumption as the research object，using the basic methods of interview and datastatistics，proceeding with the basic concepts of network consumption，consumption ethics，ethical dimension，based in the careful analysis and study of college students’ networkconsumption status quo， analyzing the characteristic of the college students’ networkconsumption，ethical problems and causes. With the view of the network ethics，this paperdiscusses the contemporary college students’ network consumption should follow the ethicaldimension and the countermeasures to solve the problem of college students’ networkconsumption ethics，focusing on the college students，society，university，family these fouraspects to strengthen college students’ network consumption ethics，to form a operation of thelong-term mechanism，so as to guide students to establish reasonable network consumptionethics，the final purpose is to help students form good habits of consumption ethics，consciously obey the network consumption ethics，leading to establish scientific concept ofnetwork consumption ethics.