Study On The Qualitative Research Of "Grass-roots" Entrepreneuship Of Female Masters

Under the influence of "mass entrepreneurship and innovation",it is no longer uncommon for college students to start their own businesses.As an indispensable part of the university,masters of female are not backward,and various entrepreneurial projects are blossoming all over the university.But what about their entrepreneurial status? Is it as big as the public guesses? This paper takes BX university as a case to explore this problem in qualitative research.This paper is divided into four parts:The first part is the introduction.It mainly includes research origin,research significance,concept definition and research summary.The second part is research design.This paper mainly expounds the research methods,research process and related problems of qualitative research.The third part is the analysis of the research data.Firstly,three cases,respectively,xiaoxue who open a print shop in the dormitory,maizi who selling snacks in wechat and BeiBei who teach English class.by technique of descriptive narrative presents three respondents of interview data.Secondly,the analysis of interview data: 1.Project start-up stage: what is the entrepreneurial motivation,how to weigh and choose the entrepreneurial project,and where does venture capital come from? 2.Project operation stage: how to implement and manage the business,and how to balance the relationship between entrepreneurship and education? 3.Support system for starting a business: what role did the school play and how does the interpersonal environment(including teachers,family members and students)?The fourth part is the research conclusion and reflection.Firstly,it presents the ecological picture of "grassroots entrepreneurs"(grounded theory): 1.Passive and immediacy:the most authentic portrayal of "grassroots entrepreneurship".2.Alienation: the realistic representation of "grassroots entrepreneurship".Then analyze the necessity analysis of "grassroots entrepreneurship".Finally,three problems of qualitative research need to be paid attention to,including reliability,validity and ethics.