The Development Dilemma And Promotion Strategy Of Outdoor Bike Sports In Xinxiang University

The economic development of twenty-first Century is very fast.But at the same time we also pay the price.The environmental pollution is aggravated;resources are tight,haze weather is increasing.Under the appeal of low carbon life and environmental travel,people began to seek a environmentally friendly travel modes.Bicycle began to the popular sport.Outdoor cycling is praised as "the future sports" by all over the world.Outdoor bicycle sport is a new sport in China.This exercise has more advantages such as: low carbon,physical fitness and so on.So we should vigorously promote the outdoor exercise.The college students want to challenge themselves,so they will like this sport.Therefore,through the research methods of literature,questionnaire,interview,and mathematical statistics,in Xinxiang city of Henan province(Henan Normal University,Xinxiang Medical University,Henan Institute of Science and Technology,Xinxiang college,Henan Institute of Technology University)outdoor bicycle movement participants as the research object,with their managers to interview survey study.According to the current development situation and the question of the investigation results to make a further in-depth effective promotion of sports outdoor bicycle.Through studying,there are some conclusions:1.Xinxiang university outdoor exercise is highly recognized by the students.There is a great development space to promote,and the gender ratio is imbalance: the proportion of male was higher than female participants;uneven outdoor cycling riding skill training.2.The cost of riding equipment is large.It is a burden for students to pay it.In the process of travel,it is considered that the safety awareness of single car and the lack of road safety are the biggest safety risks of riding.3.The form of organization is relatively simple.And there is little connection between schools and schools,schools and regions,schools and society.There are various interference factors from outside and inside to impede their travel.4.The cycling frequency is not fixed,and the cycling time is also not fixed,the amount of cycling can not reach a good guarantee.5.There are very few cases of bicycle riding in outdoor cycling activities to make the route.And most students lack the spirit of innovation and exploration.Only a few of them have had long distance riding experience.The corresponding promotion strategies:1.Increase the publicity efforts and develop more suitable project for girls' to attract more girls.2.Society should give students some preferential subsidies for purchasing equipment.Whilestrengthening safety education,they hope to open up bicycle lanes as soon as possible.3.The forms of organization should be diversified,and strengthening the links between schools and schools,schools and society.Forming some distinctive and regular exchanges.As far as possible,we should overcome some obstacles that are not controlled by external factors.4.Establish a sports cycle table that is in line with the law of movement,and ensure the riding frequency,riding time and total riding amount.5.Cultivate the spirit of exploration,and be brave in making and organizing the long distance riding activities.