Research On The Promotion Strategy Of Kung Fu Fan Movement In Shanghai Universities From The Perspective Of Campus Culture

KungFu fan is an national and traditional sport which is very valuable and popular with the public.In recent years,along with the kung fu fan movement in Shanghai universities to carry out,effect of KungFu Fan generated by the movement has been vigorously affirmed school and community,and more and more people began to pay attention to the cultural connotation of kungFu fan,especially the long-term development of colleges and universities KungFu Fan movement,should be more indepth to explore KungFu the significance of fan movement on the construction of campus sports culture in Colleges and universities.In order to make KungFu fan sport more popular and popularize in Shanghai universities,play its important role and accelerate the pace of sports culture construction in Shanghai colleges and universities,this paper will make an in-depth investigation and analysis of the present situation of KungFu fan movement in Shanghai universities.From the basic situation of participants in Kung Fu fan sports,the analysis of students 'motivation and sports behavior,the influence of kung fu fan sports on the physical and mental development of college students and the guarantee of kungFu fan sports,the author finds out the problems existing in the development of kungFu fan sports in Shanghai colleges and universities,then analyzes the influence of kungFu fan sports on universities,teachers and students,and puts forward effective promotion strategies.It provides valuable reference for the meaning of KungFu fan sports to the campus sports culture construction in Shanghai colleges and universities.By using the method of literature,questionnaire survey,mathematical statistics,expert interview and other research methods,and lay the theoretical foundation of this paper by accessing to the university campus sports culture construction and KungFu Fan sports related literature.At the same time,through the field visits to the experts interviews,understanding of the university teachers and the school of some specific circumstances,five of the 500 University students in Shanghai issued a questionnaire,then the questionnaires were used to carry out mathematical statistics.Through the results of the study,it shows that the KungFu Fan sport and the campus sports culture in Shanghai promote each other and develop together;KungFu Fan sports in Shanghai University campus sports culture is very valuable;KungFu Fan in Shanghai University campus sports has a very high development and construction space,KungFu Fan project in Shanghai University campus cultural construction needs to be strengthened.The results show that there are some problems in the development of kungFu fan movement in colleges and universities,such as the lack of attention of school leaders and the lack of guarantee of KungFu fan movement.The students 'cognition and participation in KungFu fan movement were low.The limitation of kung fu fan project;The organization of kungFu fan movement in colleges and universities is simple.The utilization rate of network media is low and the means of dissemination is relatively simple.The construction effect of KungFu fan on campus sports culture needs to be improved.According to the problems in the development process,this paper puts forward the effective promotion strategy: increase the material investment and stimulate teachers and students to participate in the KungFu fan movement;Establish reasonable and efficient organization system,mold the characteristic sports culture of campus;To improve the integration mechanism and strengthen the development of kungFu fan movement in school and society;Relying on the multivariate mass media,promoting the cultural dissemination of KungFu fan movement.