Study On Sports Consumption Characteristics Of Amateur Football League In Ma'anshan City

The State Council has signed a series of documents on accelerating development of sports consumption industry in recent years,such as Document of the State Council No.46(2014),Document of the general office of the State Council No.85(2015)and Document No.77(2016).These documents expanded the development of sports industry and provided the country with new space for upgrading the consumption structure.Sports consumption is the basis for the development of sports industry,only by the improvement of sports consumption level,the structure optimization of sports consumption,with the sport industry and the sports work blended and promoted,the sport industry will finally achieve great development.Football,with its reputation as the "world first movement",is the world's most influential physical sports,being loved by people all over the world.The number of football fans also unceasingly grows.The development of amateur football is getting more and more attention as well.It is very important for us to focus on the development of amateur football as to push forward the development of mass sports in China and the construction of socialist spiritual civilization.It is also meaningful for the construction of a world sports power and the development of the sport industry.This article describes the situation of Maanshan amateur football league by using the literature material method,interview method,and questionnaire survey method.Furthermore,it deeply classifies the characteristics of the league participants and their sports consumption habits.It puts forward some suggestions and countermeasures.In this paper,the conclusion is as follows: 1)Most amateur football clubs in Maanshan have sponsors,but sponsorship amount is low.2)the motivation of the participants in Maanshan amateur football league is mainly realistic motivation.Their spare time is limitedly concentrated in 2-3 hours.These groups of participants take sports activities as the main way of leisure.Most of their site selection is the playgrounds in schools.Their overall satisfaction is low.Participants get most information of sports consumption from TV programs,the Internet,family members,workmates and friends.They purchase sports products in entity shops and from the network.3)the consumption level of Maanshan amateur football league participants are classified according to occupation,age,income,and education.The gap of heir consumption ability is small.4)The consumption structure of Maanshan amateur football league participants has no obvious difference,but overall the total amount of consumption is low.Material sports consumption takes the highest proportion in current situation of sport consumption in China,the consumption amount of participative and ornamental type is lower than it of material sports consumption,but the gap is not big.