Research On The Improvement Of Network Public Opinion Response Ability In Hunan Province

At present,the Internet is profoundly changing the way people communicate information and the way they produce and live.It has become a reality that "everyone is interconnected" and " everyone is interconnected",and it has become an irresistible trend for the people to have political resources directly and participate in political life.Network public opinion is also affecting social public security in the form of "content threat",which poses challenges to the current government management and social stability at all levels.As the national network public opinion province,in recent years,there have been many hot spots of public opinion that have attracted the attention of the whole society and have been affected by many network public opinion.In accordance with the new situation and trend of the new era,improving the ability to cope with public opinion has become a real problem that the governments at all levels in Hunan need to solve.Based on the current situation of online public opinion in Hunan province,this paper makes use of various theories and methods such as public management and communication to improve the ability of online public opinion in Hunan province.Network public opinion response ability mainly includes network culture construction,network public opinion discovery,research judgment,guidance and network crisis management and other five aspects.Local government's ability to deal with public opinion is the premise of public opinion,and the effective control of online public opinion is the embodiment of local government's ability to deal with it.In recent years,Hunan Province has actively explored the control and response of public opinion on the Internet.The initial construction of the network public opinion response system,the gradual and orderly linkage of public opinion response,and the widening of the network supervision channels have brought about achievements in the ecological governance of online public opinion.But during the period,it was highlighted that the network culture construction ability is relatively scarce,the network public opinion discovery ability has a short plate,the network public opinion research ability is relatively weak,the network public opinion guidance ability is slightly insufficient,and the network crisis management ability needs to be improved.In Hunan province,where public opinion is not fully understood,the Internet media environment is complex and changeable,the technical framework for public opinion response is not perfect,the contingent of public opinion personnel needs to be specialized,the government's information disclosure is not comprehensive,and the network supervision system is immature,the public opinion controls the ecological environment.The ability of online public opinion should be enhanced in accordance with the principles of seeking truth from facts,putting people first,timely and accurate,and balanced reporting.The key points of the improvement of public opinion response ability are:improving the network intelligence of leading cadres,pooling positive energy in cyberspace,and timely resolving negative effects of public opinion events.According to the research of this article,this paper proposes to improve the ability of network public opinion in Hunan province to improve the construction of the network rule of law system,promote the construction of the online office hall,promote the construction of data sharing and strengthen the construction of the network trust talent team.