| In recent years,with the fast developing of billiards sport in our country,it is not only a kind of emerging sports project with entertainment and fitness,but also a combination of intellectual and physical.Billiards is a very popular sport and it sets the fitness,leisure,entertainment,educational and inspiring role in a body.In the entertainment sports,it has a strong vitality,and the billiard hall is distributed allover the world.The methods used in this literature are Questionnaire,Interview and other research methods.The paper makes a targeted investigation and analysis about the problems that 29 business billiards halls in Chengguan District of Lanzhou City have during their development,as well as understanding the operation status of the the business billiard hall in Chengguan District of Lanzhou,finding the problems in reality,and then puts forward some good counter measures and suggestions about how to make the development of the business billiards hall better in Chengguan District of Lanzhou City and it will provide the relevant theoretical basis for the development of the business billiards hall in Chengguan district of Lanzhou.It is beneficial to improve the present situation of the billiard hall in Chengguan District of Lanzhou and promote the reform and development of billiard sports.It is also a better way to promote the development of Lanzhou Chengguan District Billiard Sports.Conclusion:1.In Chengguan District,the distribution of the business billiards halls is even and scientific and the dense and sparse area of the business billiards hall are very reasonable.The average of the consumption price of billiard ball is 25 ~ 35 yuan / hour.Its own management system is not perfect and the market supervision system is not unified.The mode of operation is charged by the membership system and the bulk guest and they all use the mobile phone software to order.We Chat,Alipay and other online payment are supported.The marketing model is single and all of them adopt the word-of-mouth marketing.2.The managers of business billiards hall in Chengguan District of Lanzhou are all males,whose ages are 30-45 years old and their management ability is strong.The most prominent management idea is "people-oriented,harmonious management".3.None of billiard coaches in Chengguan District of Lanzhou surveyed has the national qualification certificate of billiards coaches and most are the part-time.Generally,the ages of them are between 25 and 35 years old and they have long ball-time but their teaching experience is very little.Their income is low and the current treatment is general.Billiards operation management personnel and professional billiards coach talent is quite scarce.4.The majority of male consumers of business billiards hall in Chengguan District of Lanzhou City are mainly between 15 and 35 years old.Their income is medium and the distribution is more uniform.The purpose of playing billiards is mainly leisure and entertainment.Billiards participants' first thing to consider is the distance,then is the price and finally the comprehensive consideration.Suggestions: 1.Establish a perfect organization,formulate industry standards and standardize the standards.2.Hold a billiard game regularly to establish a platform for billiards enthusiasts to learn from each other.3.Regular billiards customer satisfaction survey,find problems and solve problems,effectively prevent the loss of billiards consumers,improve the quality of service in the billiards hall.4.We should strengthen media and advertising publicity,enrich marketing methods,promote consumption awareness,enable more people to know billiards,billiards and billiards.5.According to the address of the business place of the billiard hall,the customer group radiated by the region is accurately grasped.An accurate and flexible marketing strategy is implemented in different regions. |
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