| Billiards is a kind of elegant gentleman sport of gentlemen, gathering practicing,beneficial wisdom,pastime,appreciation of the beauty,encouraging etc,is accepted by many persons ;it have strong vitality,this acticle take advantage of questionnaine,documentary file,fieldword and interview methods to investgate 111 business billiards hall of Xinjiang's 11 city's present conditions and problems,and put forward corresponding countermeasure;Providing advices and reference to Xinjiang's business billiard hall,thus spreading billiards in Xinjiang's development. The results are as follows:(1)Billiards hall usually in basement in Xinjiang's city ;Medium is the main stream of development and privately-owned is the main part ;different location,consumers and price have little in common ,Managing time is longer,lack organization structure,supervision system is not perfect,chain-management's degree is low,they all think the incoming is low,and has seasonal change,marketing is simple(2)The owner of business billiards hall of Xinjiang's city is male,age is 30~45years old,consciousness of management and cultural degree is low,their majoring is not management or sport,most of owners hold optimistic outlook though they face the stress from growing billiards halls and consumer's demanding requirements to project harmonious management and highly humanism(3)Most billiards halls lack of coaches and training parterners in Xinjiang's city,most owners are not only administraters but also servants,and sometimes they also as a parterner of training,so the professionals is very lack(4)Most of consumers in business billiards hall in Xinjiang's city is male,aged 20~40,most of them are graduated from university and college and from different works of life,whose incoming distribute in olive-pattern and their sum is not high ;infrastruture is not so good for consumers,lack the survey of investigate consumer's satisfaction ,advovate their friends neighbours and family members to join in the activity whose purposes are varied .they would take kinds of factor in to account when choosing places;most consumers prefer hold games and communication matches with billiards halls ;the students is the special groups in the consumers and the billiards hall has discount to themSuggestions:(1)To establish the perfect billiards hall rules and consumer's supervision system(2)The government strengthen laws and supervision standard billiards market(3)Strengthen media propagate and news conducting set up professional media to promote consump's consciousness(4)To establish different alliance enhance ,service and scale performance(5)Strengthen billiards contest and training professional workers to develop billiards... |
