A Study On Ideological And Political Education Of College Students From The Perspective Of Internet Public Opinion

With the rapid development of science and technology,Internet gradually penetrated into all aspects of daily life,in people’s way of thinking,communicative behavior has had a profound influence,we already entered the Internet era.As one of the most active members of Internet users,college students are more interested in publishing opinions and attitudes on events through online channels,and are also highly susceptible to online public opinions.Online public opinion has become an important factor influencing the way of thinking and communication of college students.Therefore,educators should pay attention to the research of online public opinion,improve the ability of collecting and analyzing the research and judgment of public opinion information,and weaken the impact of bad online public opinion on college students in a timely manner.In order to deal with the online public opinion more effectively,the author firstly adopts the literature research method,and has consulted a large number of books and articles about online public opinion at home and abroad.On this basis,the public opinion and public opinion are discriminated,and further generalize the connotation,characteristics,functions and components of network public opinion.And through the analysis of the characters and functions of the network public opinion,this paper expounds the network public opinion to the ideological and political education of the opportunities and challenges,on the one hand,the abundance of the network public opinion,interactivity,controllable characteristics such as optimizing the ideological and political education content,enriched the education methods,enhance the attraction and penetration of education work;Network public opinion,on the other hand,the occult,freedom,diversity characteristics impact the education effect,challenges the education mode,affect the environment education,more test on the quality of ideological and political educators.Secondly,based on a few college students by questionnaire investigation,and in the light of the current college students grasp the network public opinion,college students’ network literacy level,the basic situation of the ideological and political education theme website,the survey data are analyzed in detail.On the basis of the questionnaire data,this paper probes into the achievements and problems of education.Finally,mainly for the college students’ ideological and political education under the network public opinion horizon existing problems,and put forward effectivemeasures: first,by perfecting the corresponding laws and regulations and supervision mechanism and strengthen college students’ network quality education,Pay attention to the combination of "emotion" and "emotion" by Law;Second,innovative college students’ ideological and political education infusion method and the full use of network carriers to carry out penetration education,insisting that education and education are combined;Thirdly,it is necessary to strengthen communication and cooperation between colleges and universities and improve the comprehensive quality of teachers.