The Construction Of Evaluation Index System Of Health Sports Industry Competitiveness Based On Diamond Model

The plan outline of "Healthy China 2030" clearly puts emphasis on the development of the health industry and vigorously promotes the development of the health sports industry,but its competitiveness needs to be continuously evaluated,and the development of the health sports industry should be promoted through evaluation.Therefore,it is necessary to build a competitive evaluation system for the health sports industry.This study relies on the diamond model theory,using literature data method,mathematical statistics method,logic analysis method,Delphi method and other methods to analyze the influencing factors of the health sports industry competitiveness,the purpose is to build a health sports industry competitiveness evaluation index system,Thereby promoting the competitiveness of China's healthy sports industry.Conclusion: 1.Health sports industry competitiveness evaluation index system,which is divided into five first-level indicators of production factors,demand conditions,related industries,corporate strategy and competitor performance,government factors;human resources,capital resources,infrastructure,The level of natural resource development,demand structure,consumer behavior,consumer perceptions,business operations,competitors,tourism industry,other related industries,government marketing,government policy,13 secondary indicators and 34 tertiary indicators.2.The top three of the importance of first-level indicators are production factors,demand conditions,and government factors;the top three of the importance of second-level indicators are capital resources,human resources,and demand structure;the top three of the importance of third-level indicators are total assets Investment,number of employees in industry,total GDP.3.The ranking of the empirical analysis of the competitiveness of the health sports industry is ranked first in Jiangsu Province,second in Zhejiang Province,and third in Fujian Province.The evaluation index system can basically reflect the current status of industrial development,indicating that the index system has certain feasibility and operability.4.The competitiveness of the health sports industry in these three provinces has the problems of weak government health sports industry awareness and inadequate industrial system.In view of the problems faced by the competitiveness of the health sports industry,this article proposes countermeasures to improve the competitiveness of my country's health sports industry from the aspects of industry itself,government factors,and production factors.