Research On The Competitiveness Of Sports Services In Various Cities Of Fujian Province

Service industry is one of the three major driving forces for the development of national economy and it plays an important role in regional economic.As the important part of the service industry,the sports service is a green industry and sunrise industry,the new growth point and new point of consumption of national economy.The development of sports service industry is an important measure to promote the transformation and upgrading of our country's economy.In 2015,the sports industry in Fujian provinces output was up to 313.872 billion yuan and the added value is 106.156 billion yuan,accounts for 18.3%of the country,and the added value of the sports industry accounts for 19.3%of the country.The total output and added value are the first in the country.However the total output and added value of the sports service industry accounted for only 7.5%and 12.3%of the whole province.There is no doubt that the dominant position of the sports industry in Fujian is the ports goods and related products manufacturing industry.The sports service industry,which is supposed to be in the main position of the sports industry,is be weakened.Therefore,clearing the competitive advantage of sports service industry in various districts and cities in Fujian province and improving the competitiveness of sports service industry in various districts and cities are important issues facing Fujian province.It is of great practical significance to make a comprehensive evaluation and comparative analysis on the competitiveness of sports service industry in various districts and cities of Fujian Province,and put forward the corresponding countermeasures.This article uses methods of literature,comparative analysis,mathematical statistics and entropy method to evaluate and analyze the competitiveness of sports service industry in various districts and cities of Fujian province.Firstly,the research on the competitiveness of the service industry and the competitive power of the sports industry is combed.Secondly,preliminary screening of the sports industry competitiveness evaluation index of Fujian province is done based on previous researches.Then through correlation analysis and entropy value method is built in order to sports service industry competitiveness evaluation index system in Fujian province,get the score function of Fujian sports service competitiveness index.Finally,the analysis of the distribution of sports service industry in Fujian province and the ranking of the competitiveness index of sports servic.e industry in 9 districts are evaluated comprehensively.The research results show that the sports goods and related products has maximum output value,and sports service industry has a big gap compared with it;the development of sports service industry internal structure is not balanced;In 2015,the competitiveness index of sports service industry was ranked the first in Fuzhou,followed by Xiamen,and Nanping was the last.Based on the above research,this paper puts forward 17 suggestions to improve the competitiveness of sports service industry in Fujian province and the competitiveness of each district and city sports service industry,mainly including:adjusting the industrial structure to promote industry balanced development;encouraging and guiding the social capital into the sports service industry market;giving full play to the advantages of the Fuzhou provincial capital city,increasing the investment of sports intermediary services;Using Xiamen tourism resources advantages,developing coastal sports tourism vigorously;Nanping should rely on the platform and resources of Wuyi University,training and the introduction of professional sports talents.