Research On The Development Of Sports Industry Under The View Of Supply-front Reform

The 19 th Congress Xi Jinping established the socialist ideology with Chinese characteristics in a new era.This has epoch-making significance and has given China's social governance a correct direction and a powerful driving force.We attach great importance to people's health and life,and further put forward new development requirements for the sports industry.Promote the high-quality development of the sports industry,and make new contributions to the building of a strong sports nation and the development of a healthy China and an overall well-to-do society.In the next 15 years,the sports industry will enter a strategic opportunity for rapid development.People's social contradictions change in the new period,people have put forward new demands for a better life.From the perspective of the supply side to develop the sports industry,to optimize the unbalanced development of the sports industry,how to gradually meet people's needs as the starting point.This article uses the methods of literature,expert interview,comparative analysis,logical analysis and other methods to study and analyze the background,situation and existing problems of the sports industry in our country,and draws the following conclusions:1.The country ' s strong policy impetus to promote the development of the sports industry;comprehensive well-to-do and the “One Belt and One Road” provide unprecedented opportunities for the development of the sports industry.2.The shortage of professionals required by the sports industry cannot meet the needs.The vacancy of talent has limited the pace of the rapid development of the sports industry.3.Enterprises monopolize and have high barriers to entry into the industry.After several years of precipitation,several domestic national brands have basically taken shape.The formation of a production company brand requires a lot of time for precipitation.4.The ratio of the national economy is relatively low.With the strong support of the government,the output value of the sports industry has increased year by year,but the proportion of the total value of the national economy is relatively small,and it has not yet exerted its output value potential.5.The demand and supply do not match.The regional development is uneven and the provision ofindustrial services is uneven.6.The integration of resources between industries needs to be strengthened.The sports industry itself does not belong to an independent industry.At this stage,China's sports industry has not yet been integrated with the resources of other industries.Combining supply-side reforms with China's sports industry,we analyze the development trend and problems of the era background and propose development strategies:1.Adhere to the new development concept and promote the upgrading of the industrial supply structure.2.Use local natural resources to develop according to local conditions and increase the supply of sports industry projects.3.Explore "Sports + Internet and Internet of Things" and improve the supply of sports services.4.Create a healthy development environment for the sports industry,optimize policies and supply of sports facilities.5.It is imperative to reinforce the shortcomings of sports personnel,give full play to the advantages of universities and optimize the construction of professional courses.