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Research On The Development Path Of Sports Service Industry In Ankang City Under The Background Of Structural Reform On The Supply Side

Posted on:2019-04-27Degree:MasterType:Thesis
Country:ChinaCandidate:Z QuFull Text:PDF
GTID:2417330566978567Subject:Sports Management
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The structural reform on the supply side was put forward in November 2015.For the first time,the "supply-side reform" was established as the policy orientation of the central government's macro-control.For China,supply-side reform is a new orientation of regulation and control policy.For Ankang,it means a new development path.The city of Ankang is underdeveloped,the economy is lagging behind,and the development of the sports industry is not perfect.However,as the economic development highlights the need for unsatisfied residents' sports services,it has been floating.How to achieve the development of the sports service industry in Ankang City from scratch through the provision of supply-side reform,and to solve the problem of insufficient supply and ineffective supply of the Ankang sports service industry is the focus of this study.This article comprehensively uses the methods of literature analysis,comparative analysis,quantitative analysis,logical reasoning and other research methods.Based on the theoretical basis of the structural reform of the supply side,it comprehensively collects data and provides a deep description of the status quo of the development of the sports service industry in Ankang City.And the interpretation of the diagnosis,construction of the sports industry in Ankang City,the development of the path,to clarify the profound significance and humanistic value behind the supply-side reform,has a profound theoretical significance and practical significance.The dissertation is divided into six chapters.The first chapter introduces the research background and significance of research.Then it defines the research ideas and the process of the final selection of qualitative research methods and strategic significance construction theory;Chapter 2literature review defines the The concept of the social impact of sports events and sporting events summarizes the research content and methods of the social impact of sports events,and the social impact of sporting events on the venue and residents,clarifying research perspectives and major research content,and laying a good foundation for the next study.Theoretical basis;Chapters 3and 4 of the research design and analysis,including the determination of the “inside” and“outside” environments of the sports service industry in Ankang City,the collection and classification of sports service industry data,and in-depth analysis,and comprehensively presenting sports services in Ankang City.The state of the industry and its problems.The conclusion of Chapter 6,including the conclusions of the study,limitations and limitations of the study.The main conclusions are as follows:1.After researching the “outside” environment of the sports service industry in Ankang City,the potential demand of the sports service industry in Ankang City can be determined and the scale that can be achieved.The sports service industry accounts for a very small proportion of the total output value of Ankang,and the development is insufficient.Service requirements are not met.On the other hand,the development of the sports service industry in Ankang has broad space.2.Through research on the “inner” environment of the Ankang sports service industry,it is concluded that the supply of the sports service industry in Ankang City relies heavily on government sports public services,and the market supply is seriously insufficient.The development of the sports service industry market is inadequate and unbalanced and it is difficult to meet the needs of Ankang City.Growing demand for sports services.3.Comprehensively researching the sports service industry in Ankang City,combing the development status,characteristics and problems of the sports industry in Ankang City,and finding that the problem of effective supply of the sports service industry in Ankang City is significant;the industrial structure of the sports service industry is poor,and the regional development is not balanced.The significant government-led development approach has led to a series of problems such as ineffective supply,inability to meet effective needs,and sluggish sports consumption.4.In response to the issues raised in the previous article,in conjunction with supply-side reform theories,we propose to strengthen the scientific nature of government decisions,change the role of the government,and formulate sound policies for investment in sports services,taxation,and services,so as to effectively create a good environment for the development of sports services industry.The policy environment;market as the main adjustment of supply and demand structure,improve the effective supply to market demand-oriented strategy;holding the counties and districts to develop the joint development of the sports service industry to promote the development of industrial balance,strategic planning and other development paths.It aims to provide suggestions for the reform of the supply side of the sports service industry in Ankang,and provide reference for the development of the sports service industry in the underdeveloped regions.
Keywords/Search Tags:Supply side structural reform, Sports service industry, Development path
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