Research On Campus Football Brand Value

At present,our country is in a new era led by the socialist market economy.It is an inevitable trend for the development and management of the brand value of our country's campus football.In order to protect the brand value of campus soccer activities,the National Schools and Schools Office has done some related work and achieved certain results.Such as the development and design of its brand logo,slogan,etc.,as well as how to use the name,logo and banner of the campus football league.However,only the logo and slogan of campus football have been developed,and the ideas for the development of campus football activities still have a certain degree of planned economy,and there are still many problems to be solved in the development of campus football brand value.Therefore,it is necessary to study the brand value of campus football.This study takes the brand value of campus football as the research object,and mainly uses the research methods of literature,survey,and factor analysis methods to analyze the concept attributes,constituent elements,and brand identity elements of the brand value of campus football.Factors such as brand influence factors,education and fitness value elements,social relevance factors,and cultural value elements have been studied and analyzed.The results of the research are as follows:(1)Campus football has brand value because it condenses the conditions under which human labor has the brand value and has the utility to satisfy the needs of the subject.(2)The constituent elements of the brand value of campus soccer are mainly composed of explicit elements and hidden elements,including brand identification elements and brand influence elements,education and fitness value elements,social associated value elements and cultural value elements.(3)Campus football brand recognition is not enough because of the imperfection of the elements of the campus football brand recognition,the lack of clarity of the brand name and the lack of uniformity of the brand logo,and also because people lack a certain degree of awareness of the brand names and brand logos of the campus football.(4)The brand influence of campus football is not strong because of the lack of elements of brand value,the people's idea of the existence of campus football,and the negative issues in the campus football activities,plus people's influence on the brand.Cognitive factors are not strong enough.(5)The low social relevance of campus football is due to the fact that the fourth-level league of campus football is still only in the initial and immature stages.The existence of league level and league quality is not high,its internal connection is not perfect,and its player talent mechanism is There is a lack of good connection and connection to the mechanism for further studies,and its social audience is scarce.The development of its commercial value is far from the developed countries.(6)Unclear understanding of the educational value of campus soccer is due to the fact that the logical relationship between the educational value of campus football and the cultivation of “reserve talents” in the development of campus soccer has become vague.(7)The neglect of campus football culture is mainly reflected in the neglect of campus football spirit culture and behavior culture.The development strategy and recommendations are as follows:(1)Campus football has brand value,and relevant departments such as the National School Football Office should increase the emphasis on the development and exploration of the value of the campus football brand.(2)Campus football is composed of explicit elements and recessive elements.It is necessary to establish a systematic concept of brand value development for campus football.(3)To improve the brand identification elements,to clarify and unify the brand name and brand logo of the campus football,so that the brand recognition of the campus football brand is improved.(4)To improve the brand influence of the campus football,the elements of the brand value of the campus football must be improved.In particular,the “celebrity effect” of image spokesmen should be brought into play.It is necessary to change the public's misconception of campus football and to improve the negative issues in the development of campus football.A good social image should be established.(5)For strengthening the social relevance of campus soccer,the main must be to strengthen the convergence and association of the talent mechanism and the progression mechanism of the fourth level league of campus football so as to obtain the support of the public;it is necessary to strengthen the links between the four levels of campus football.With the connection;to improve its league quality and league level to attract more fans and social audiences to watch;to stimulate the business of the company's sponsorship,television broadcast and other commercial income(6)to strengthen the concept of campus football education value propaganda With promotion,it is also necessary to promote the promotion of campus football culture.