Research On Contemporary College Students' Consumption Value And Its Guide

Since the reform and opening-up,the socialist market economy has developed rapidly,the people's living standard has improved markedly,while the personal consumption concept has undergone great changes.The contemporary university student grows in the science and technology rapid social environment,they thought active,pursues the individuality,leads the Vogue,has the unique consumer psychology and the consumption idea.But because they live in school,lack of experience in social life,and have no experience in managing money,their consumption values are not very mature.The contemporary college students as builders and successors of the socialist cause,with good values is very necessary,so to help contemporary college students set up correct consumption values imminent.In order to better grasp the current situation of college students ' consumption values,the author conducted a questionnaire survey on college students in four universities in Wuhan.In this survey,500 questionnaires were issued and 482 copies were collected,468 of which were valid.On the basis of empirical research,this paper analyzes the problems and causes of contemporary college students ' consumption values and puts forward corresponding countermeasures.This paper is divided into four parts,the first part discusses the basic connotation of contemporary college students ' consumption values and the necessity of setting up consumption values;the second part analyzes the present situation of contemporary college students ' consumption values through empirical research,sums up the characteristics and existing problems of contemporary college students ' consumption values;the third part from society Individual and other dimensions to explore the causes of the problems of contemporary college students ' consumption values;the forth part probes into the way of guiding the contemporary college students to set up correct consumption values,that is,taking university as the main position,fully integrating all kinds of environmental resources,exerting the self education function of college students,and finally forming the consumption value education resultant force.