Investigation On The Status Of Information Of New Media Spread Of 2017 Wuhan Tennis Open

With the continuous development of science and technology and the continuous improvement of the society,various industries have started to continuously improve the application and development of new media.The new media has become one of the most important ways of dissemination of information in all walks of life.With the rapid development of tennis competition in China,the transmission of tennis events needs to be realized by means of various means of media dissemination,in which the dissemination of new media can make the information dissemination faster,more timely,covering a larger area and wider audience with the audience for timely interaction.This dissertation used literature method,questionnaire survey method and mathematical statistics method for investigated the status of 2017 Wuhan Tennis Open's new media spread information.First of all,this study investigated the specific conditions of the information dissemination in the new media of the Wuhan Tennis Open,summarized the characteristics of the information dissemination of the new media in the Wuhan Tennis Open and spread the information,and analyzed the problems existing in the information dissemination of the new media of the Wuhan Tennis Open.Then the study focused on the research on the information of the Wechat subscription account and the official Sina Weibo,summarizing the features of the Wechat subscription account and the official Sina Weibo communication event information,and summarizing and analyzing its characteristics.The problems that existed;Finally,this study also selected some people in the urban areas of Wuhan City to investigate and carefully analyze the information and needs of the new media communication events in the Wuhan Tennis Open,and reached conclusions;Finally,they were obtained based on investigations and analysis.The conclusions were targeted and suggestions were made.It is hoped that through this study,we can fully understand the current status of the information dissemination in the new media of the Wuhan Tennis Open and understand the needs of the public for information dissemination by the new media of Wuhan Tennis Open.It aims to promote the healthy development of information dissemination in the new media of the Wuhan Tennis Open.It could be provided certain reference value for Wuhan Tennis Open's new media spread event's information.The conclusions as below:1.The operation of Wuhan Tennis Open includes a total of 11 domestic and overseas new media outlets.Among them,Wechat subscription account and Sina Weibo had a better develop then others new media platforms of domestic.Others New media platform operation in general,new media platform outside the state of the update has stopped.2.Wechat subscription account provides rich information and wide coverage for the distribution of event information;the peak of update frequency is concentrated during the event,and is less frequent during the off-season of the event;the content of the message is biased towards the arena and event information;Individual sections were not updated in a timely manner.The information provided by Sina Weibo is rich in variety and covers a wide range of areas;it is very timely to publish event information and has strong interaction with the audience.The problems are:lack of reasonable optimization and integration of published article types,the overall performance is more messy;during the event can maintain high frequency of release of event information,reduce the frequency of publication of information during the break is obvious.3.Concern over the number of WeChat subscribers of the Wuhan Tennis Open is relatively low,and the age range of the people concerned is wider;the people who pay attention to the Wechat subscription account have a higher overall satisfaction with the Wechat subscription account,and at the same time believe that The information released by the Wechat subscription account is relatively new,but the information released is not timely and the content type of the published information is too messy.The number of people concerned about the Sina Weibo of the Wuhan Tennis Open is relatively low.People over the age of 60 are barely concerned about the official Weibo of the event.The main groups concerned are adults and young people;they are concerned about the official Weibo.In the crowd,the overall satisfaction of the general public on the official Sina Weibo of the tournament is relatively high.More than half of the masses believe that the information released by them is relatively fresh,and the release of information is relatively timely.More than 60%of the people think that the type of information they publish is too messy.4.In the public's demand for new information dissemination by Wuhan Tennis Open.The public needs for the Wechat subscription account are as follows:The public needs to obtain information from 5:00 to 7:00 and 7:00 to 9:00 in the evening.The most demanding information content is "arrival schedule".The improvement is that the information released is too messy.The demand of the public for the official Sina Weibo is:The information content with the highest public demand is "arrival schedule".What needs to be improved is that the information released is too messy.5.Young people and some adults are more inclined to use Sina Weibo to obtain information on events;older people and some adults are more inclined to use WeChat subscriptions account to obtain inforrmation on events.Finally,this dissertation proposes corresponding countermeasures for the investigation conclusions.