| With the continuous development of the Internet,mankind has entered the new media era.The self-media,represented by Weibo and We Chat,makes everyone become the publisher and receiver of information.The network public opinion in colleges and universities has brought great challenges to the educational management of colleges and universities,which has deeply influenced the way of thinking,the orientation of value and the standard of conduct of the contemporary young college students.The network public opinion and its guidance in colleges and universities are related to the construction of ideological leadership,the development of education and education industry,and the healthy growth of young students.Due to the changes of the main contradictions in the period of social transformation,the relative absence of ideological and political education in the network era,the special group characteristics of young college students and the malicious infiltration of western forces,the network public opinion and its guiding problems in colleges and universities are becoming more and more serious.At present,the basic concept of network public opinion in colleges and universities is still controversial,the current situation is also inadequate,the problems still stay in the emergency after the event,and there is no comprehensive guiding strategy.Therefore,it is urgent to clarify the basic concept of network public opinion in colleges and universities,deeply investigate the current situation of university network public opinion and its guidance.Following the logical way of finding problems,analyzing problems and solving problems,it can provide useful reference for colleges and universities to guide network public opinion accurately,and respond to practical concerns.There is a qualitative difference between the guidance of Internet public opinion and the problem of public opinion crisis and public relations in colleges and universities.We must not restrict the Internet public opinion in universities to the issue of Internet public opinion involving colleges and universities,and regard the guidance of university Internet public opinion as a solution to the problem of public opinion in colleges and universities.From the perspective of ideological and political education,the goal is to realize the free and all-round development of human beings,and the network public opinion which easily leads to the ideological deviation of the contemporary young students should be set up as the network public opinion in colleges and universities.By using the empirical analysis method to investigate the network public opinion and its guidance in colleges and universities in our country,we can find that there are some problems in the guidance of network public opinion in colleges and universities nowadays,such as narrow scope,key deviation,imbalance of cooperation and backward way and so on.Aiming at the above problems,according to the guiding ideology of ideological and political education and the theory and method of modern media,this paper puts forward the four principles of guiding network public opinion in colleges and universities,that is,firm direction,student-oriented,keeping pace with the times and coordinated governance.At the same time,from the aspects of guiding environment,guiding subject and object,guiding method and so on,this paper puts forward: enrich the campus network culture content construction,create the university network ideological and political education project,strengthen public opinion guide the construction of teachers,cultivate the rational thinking of young college students;external drive: strengthen the guiding role of public opinion in colleges and universities,pay attention to the public opinion information open information exchange,broaden the network public opinion information collection channels,improve the network public opinion emergency guidance plan for a total of eight strategies,in order to effectively guide our university network public opinion. |
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