Research On Human Consumption Of Urban Residents

With the change of society,human consumption has made significant changes in three aspects: consumption mode,consumption level and consumption range.People's life is affected by human consumption.At the same time,the original intention of human consumption is also quietly changing.The public has made a hot discussion on the problem of human consumption.The Central Committee of the Communist Party of China has issued eight rules.Limit the scale of human consumption.The research on human consumption in the community is mostly concentrated in rural areas,but with the development of kinship,geo relationship and industrial relationship,the problem of human consumption of urban residents has become increasingly prominent,and has become one of the frontiers in the research of consumer sociology.In this paper,a small city,such as Yichun,Heilongjiang Province,is selected as the research place of a small city in Northeast China.The questionnaire survey method and in-depth interview method are used to investigate the target group.Based on the theory of social exchange,the present situation of human consumption is analyzed,and the positive significance of human consumption and the influence of alienation are discussed.Suggestions to solve the alienation of human consumption are put forward.The research found that the level of human consumption of urban residents is increasing,the amount of gift and money is increasing,the range of human consumption is expanding,the relationship is no longer the main body of human consumption,the proportion of human consumption between friends and students is increasing,the number of human consumption is increasing,and the name of human consumption is not limited to marriage and funeral.All kinds of human consumption names,such as marriage,reception,participation,and full moon wine,have also begun to appear in the human consumption of urban residents.In addition to this,the list of school feasts and sick inpatients become the main human consumption list of urban residents in addition to marriage and funeral;the form of humanconsumption is diversified and human consumption is from the past.With the advent of the data age,mobile payment has also become the main way of human consumption.In the change of human consumption,its positive significance and alienation began to emerge.The development of human consumption is constantly meeting people's emotional needs,strengthening the sense of trust between urban residents,reconfiguring social capital,and social resources flowing through human relations.But the alienation of human consumption is also worthy of attention.The change of consumption form has increased its utilitarian orientation,and the purpose of human consumption has shifted from favor to interest.The increase of consumption level has increased the living burden of urban residents,and even begun to squeeze people's daily expenses,affecting the normal life of residents.The alienation of human consumption affects the social atmosphere,distorts the values of urban residents,and hinders the normal development of society.Therefore,we should standardize the reasonable range of human consumption,establish a correct mode of human consumption,improve the income of urban residents,curb the monetary guidance of human consumption,and ultimately promote the healthy and normal development of human consumption.