Research On The Emotion Mining And Communication Of Weibo Users In The World Cup Situation

Nowadays,social media has become a necessity for people's lives.Users can freely express their opinions and opinions on an event in social media,and vent their emotions through text and video.At present,in the research on the dissemination of social network users' information,the discussion of user's emotional polarity and communication has become a non-negligible research factor.In the social platform represented by Weibo,the discussion of social topics by users has become the vane of social sensation in the Internet era,reflecting social emotions and attitudes to some extent.Due to the anonymity of social media and the continuous extension of horizontal and vertical transmission,it is more likely to lead to personal subjective emotions in the social process,which makes the emotions occupy a dominant position in the publishing process and compress the space of rational discussion.Based on this background,this paper uses the microblog text data crawled on the Russian World Cup topic as a reference to analyze the emotions of the Weibo users and calculate the emotional polarity.The analysis results show that the stronger the user's emotion,the wider the spread distance,the higher the frequency of being forwarded;the high-frequency emotional words can reflect the overall nature of the event,but the low-frequency emotional words can reflect the user's true emotions more inclined;the authoritative users affect the overall topic.At the same time as the trend,grassroots has gradually emerged from the media.After the results of the statistical analysis were obtained,the author conducted further analysis of the cause.This article is in the theory of emotional atmosphere.Under the guidance of emotional ability theory and carnival theory,the reasons for the spread of Russian World Cup topic information under the influence of user emotions are explained.It is pointed out that under the encirclement of emotions,Weibo users are more susceptible to emotional infections of high-impact users.On this basis,the author summarizes the characteristics of user's emotional communication in the context of sports events,and provides suggestions for sports event organizers or related institutions to obtain better emotional communication effects.This paper proposes to focus on the emotional setting of social network users,to create a healthy emotional atmosphere;to control the key and users of emotional communication,to monitor the content of communication;in addition,it is necessary to formulate an emotional communication strategy,to incorporate online emotional polarization into the public opinion warning,to avoid negative The spread of emotions.