Research On The Promotion Of Hengda Football In Sina Weibo

Internet monitoring research platform DCCI Internet data centerissued the2012China weibo blue book, according to China’s Internet users of weibousers of19years old and above accounted has reached to88.81%, weibo users isabout327million. Sina weibo in the2012annual information on evergrande’s weibohas reached10558736, was five times as much as2011. The@guangzhouevergrande football club Official weibo has three million fans, the evergrande star@GaoLin personal weibo more has six million fans.Football club use based on social relations of microblogging platform to promote allhas, this article through to2012evergrande weibo data, the official weibo data, starweibo data acquisition, and in the popular microblogging forwarding, comment andcritics.