Investigation And Research On Innovative Consciousness And Innovative Ability Of College Students In Starting A Business

In 2017,the number of college graduates reached 7.95 million,surpassing 7.65 million in 2016.The number of graduates from colleges and universities reached the highest level in history,making it harder for the employment season.The employment situation in 2017 is complex and arduous,and it is still difficult to improve.In recent years,the number of university graduates in our country has been rising year by year.Taking entrepreneurship to promote employment has been widely recognized by all walks of life and college students.The report of the 17 th CPC National Congress and the 18 th CPC National Congress pointed out that it is necessary to encourage multi-channel and multi-form employment and promote entrepreneurship to promote employment.Entrepreneurship,especially college students’ self-employment,has a positive role in promoting the broadening of employment channels in China,easing employment pressures,and promoting the construction of "innovative countries." From“pre-employment” to “pre-employment”,college students’ entrepreneurship is becoming an important form of employment,and it is one of the most effective means of resolving employment pressure.Although relevant national departments and colleges and universities have taken relevant measures to guarantee college students entrepreneurship,entrepreneurship in colleges and universities in our country is not ideal.There are many problems in the process of college students’ entrepreneurship,which seriously restricts the smooth progress of college students’ entrepreneurship.The success rate of college students’ entrepreneurial success is low.There are many reasons for the low success rate of college students’ entrepreneurial success.The paper chooses to start from the innovation consciousness and the innovation ability.Based on the concepts and connotations of entrepreneurship,innovation awareness,innovation ability and entrepreneurship of college students,the paper introduces human capital theory and Schumpeter’s innovation theory,using literature research methods,questionnaire survey methods,case analysis methods,interviews and field surveys and other research methods.The paper takes questionnaire surveys on entrepreneurial college students in colleges and universities’ entrepreneurial parks.According to a certainentrepreneurial ability evaluation system,the paper evaluates the innovative consciousness and entrepreneurial ability in college students’ entrepreneurship,and analyzes the current situation of innovative consciousness and innovative ability in college students’ entrepreneurial process.The paper takes the entrepreneurship project of Shanxi University of Commerce and Industry as cases which are divided into successful entrepreneurial cases and failed entrepreneurial cases.The differences between entrepreneurial college students’ innovative awareness and innovative ability between successful and failed cases are compared,and the reasons for this difference are analyzed.From the government,the school,the family,and the individual level,the paper proposes targeted countermeasures.In the process of research,the paper tries to achieve two innovations.On the one hand,in the past domestic and international research,there are few researches on the problems of innovation consciousness and innovation ability in the process of college students’ entrepreneurship.They are scattered and lack systematic and summarizing theoretical research.The paper is based on the perspective of innovation awareness and innovation ability,studies the bottleneck of college students’ entrepreneurship,and proposes countermeasures.On the other hand,this paper adopts a questionnaire survey method to distribute questionnaires to entrepreneurial college students in colleges and universities’ entrepreneurial parks to collect relevant data.Through data analysis,it can more realistically reflect the current situation of innovation consciousness and innovation ability in college students’ entrepreneurial ventures,and is helpful to promote college students’ entrepreneurial.