Study On Network Public Opinion Guidance In Universities From The Perspective Of Ideological And Political Education

Nowadays,with the rapid development and popularization of the Internet and the Self-media,the network technology increasingly infiltrates in the campus,which brings both opportunities and challenges for the network public opinion in universities.The university network platform not only brings convenience for teachers and students to interaction,express their opinions and participate in the administration management,but also plays an important role in carrying forward the advanced socialist culture,adhering to the correct direction of the public opinion and creating a harmonious network environment for the campus,etc.However,we must soberly realize that the network public opinion in universities is an epitome of that in the whole society,which is also experiencing the impact of various ideas during the national reform.The conflicts and problems in real life can be inevitably reflected in the public opinion on the Internet,and as well voices contradicting to the mainstream values of the society.Therefore,we are supposed to think about how to deal with this issue in an effective way.Against this background,this paper makes an analysis of the problems and the causes of the network public opinion guidance with the association of ideological and political education ideas,aiming to explore more effective strategies for network public opinion guidance in universities so as to help it achieve a harmonious and healthy development.This paper mainly includes four parts:the first part introduces the source and the significance of the research,the current research situations at home and abroad as well as the writing methods,the innovations and the shortcomings;Part two makes an overview of the theories related to the network public opinion and the ideological and political education in universities from the perspectives of the interpretation of the relevant concepts and the relationships between the two sides.The third part analyzes the challenges met by universities in the network public opinion guidance in the new period and the specific problems during the guidance through empirical researches;Part four is the focus of the paper.According to the analyses above and from the perspective of the ideological and political education,it puts forward some strategies for the network public opinion guidance from the aspects of principle establishment,environment creation,mechanism optimization and team construction.