The Condition,Problems And Solutions Of College Public Crisis Management In New Media

The rapid development and surging of new media,outer environment of colleges is more complicated.Therefore,the measures colleges make in front of the crisis are essential.New media like Blog,Weichat and online platform are enjoying wide popularity among public.With wider range of information and its faster spread,new media gradually break the conventions of traditional media,which highlights the importance of college public crisis management.At the same times,because of the unique features of new media for example rapid,promptly,open and chare,college public crisis management needs more reforms to orient to the current condition.One of the challenges for colleges is how to fully utilize the new media to deal with troubles.A series of questions for colleges are how to handle crisis,how to give full play to new media,how to assess the crisis and how to make the new media more effective,which are meaningful for colleges managers in theory and practice.Types and features of new media are illustrated in the thesis and measures to deal with crisis are also presented.According to illustrations about crisis management,the necessity of reform,proper application of new media and appropriate time are showed in details.In term of the analysis of current problems in college crisis management,some solutions are proposed.Construction of Weichat,Blog and Online platform will collect information and control the orientation of public opinion as well as crisis warning system as a new way should be established for college crisis management.