Exploratory Study On The Social Behavior Of MOBA Mobile Phone Games

Multiplayer Online Battle Arena Games,"Multiplayer online game tactics",abbreviated as MOBA.As the most popular MOBA mobile game on the market,"Arena of Valor" has become the best example for researcher to study the social behavior of MOBA mobile games.The relevant media reports undoubtedly paid special attention to its social attributes about "Arena of Valor".Whether social aspects of the game,or players extended social behavior,all them has attracted attention.This study was on the basis of previous researches,explored the social behavior of MOBA mobile phone games.The researcher combined the method of literature research and interview research,passed through in-depth interview to the"Arena of Valor" game players to explore the cooperation behavior,social behavior of special relationship construction,emotional communication behavior,currency products the transaction behavior.And the researcher combined the theory of achievement with social demand theory and customer perceived value theory to explore why MOBA mobile phone games suddenly rise.Also hoped that the research results have practical significance for the MOBA mobile phone games' developers and operators,and hoped that this research can create more value for the enterprise.