A Communication Study Of Football Vertical Information APP Dongqiudi

Dongqiudi is a vertical special football information community with the largest number of users and the most financing rounds in China.Based on the data analysis,case analysis,comparative analysis,literature and content analysis,to study the dongqiudi APP as the research object,including Brand Spread and information dissemination.Study found that for brand Spread,under the operation of a good CEO and professional team,it’s recruiting channels constantly upgrade from startup budget depended on the backbone to grow and depends on professional teams after expand,this reflecting it’s clear and rational development strategy;Football is strongly supported by the state,football fans are rising,and the market segment of football is getting bigger and bigger.In the stage of entrepreneurship,dongqiudi used the Best Buys network platform to promote,and after financing,it used advertising to create exclusive advertisements,and planned various activities to maintain fan relations.The advertising of dongqiudi fit for young and old,its interactive activities are numerous and often full,and the live video with the award of "ronaldo" has reached 3.2 million audiences.For information dissemination,dongqiudi has nearly four hundred authors,the author is composed of formal editing and network writers,the famous writers are responsible for nearly half of the depth column,several writers even won a certain reputation and also has its own column.The official editor uses the flexible division of labor to ensure the timely release of major news and the topic planning of various columns.Dongqiudi APP users gathered a large and high-quality football fans,and has formed its own characteristics of the audience,male proportion is higher than national soccer audience,the division is relatively uniform,they are well educated,has a certain level of consumption,students possess quite a number of components,and the users open it about ten times a day on average;It is the green and white simple style,which gives the fans the feelingof simple and appropriate football field,and the home team column gives the fans a sense of ceremony.Columns channels are very clear,setting up reasonable,giving the user a feeling of various and abundant,living column and the launch of dongqiuhao,making the content resources more various and high-quality;dongqiudi basic covers all the content that football fans needed,excellent content creation team continuously produce high quality articles,no matter what the topic is,dongqiudi can the topic boom.the depth column,output the long length of the content,deeply loved by the fans.Meanwhile,some derivative themes can also bring explosive reading.The English premier league is not as good as the bundesliga column because of its excessive number of posts.The routine of important match report consist of predict the tactics analysis after the game,the Chinese football column reports are most related to the league.As long as the topic is attractive,the click rate won’t be low,comment and shares in dongqiudi also very significant.