| In recent years,APP has become very common on all aspects of our daily life,including life,working,learning and entertainment.In the field of sports,“Dongqiudi” is a football app that was launched officially since December 2013,and has achieved rapid development in the latest two years.(Dongqiudi is a network buzzword in the field of sports,which refers to person who are proficient in ball games(especially football and basketball)1.As the rapid development of football games,people have come up with new requirements for the news report method.The reader feel annoyed about long speech of written reports,while “Dongqiudi” app can provide visual news report with data briefly based on the mental needs of readers.Visual news report about Chinese Super League in 2017 on the APP “Dongqiudi” has been taken as the major research object.Literature data and content analysis are used to analyze the visual characteristics of “Dongqiudi” app data news and the author proposes specific development strategies based on its insufficiencies.After setting up indexes and making data statistics on the visual reports of CSL data news in 2017,the author has analyzed the visual communication characteristics of data news on sports APP “Dongqiudi” from four dimensions,namely,visual communication,visual communication content,visual form and user activeness.(1)On the aspect of visual communication object: the communication quantity of we-media is significantly higher than the APP itself;(2)On the aspect of visual communication content: its structural allocation is not reasonable but the highlights of the content shows properly;(3)On the aspect of visual format: data thoughts have differences while the visual communication methods are diversified;4)On the aspect of user activeness: visual form has a positive correlation with user activeness.Based on the analysis of the visual communication characteristics of APP data news,the advantages and characteristics of data news visualization are summarized as below: the informationization of visual data materials;the structuralization of visual data information;the lightweight design of visual communication form.Meanwhile,there are also problems exist in the visual communication of “Dongqiudi” APP data news:(1)imbalanced quantity of communication objects;(2)Unreasonable structure of visual communication content;(3)there are differences exist in the visual form use.The author has proposed corresponding countermeasures to solve related problems and come up with advices for the construction and development of visual communication of data news on sports APP “Dongqiudi”. |
PDF Full Text Request