Research On Information Profit Model Of Vertical Interactive Football App "All Football App"

With the continuous development of information technology,people have unwittingly entered the era of mobile Internet in the process of using smart phones.A big difference between the mobile Internet and the traditional Internet is the APP content of the information content.In the past,people searched for information,browsed news,and played entertainment on the web pages.As an important branch and necessary component of APP,sports APP has quickly gained the favor of users.The emergence,current status,and future development trends of sports APPs have attracted the attention of academics and industry.However,at present,the research on sports APP is more to analyze its development status and problems from its communication strategy and content production.It is similar to the excellent APP that understands the ball,and it constantly seeks the business strategy of cross-border integration and it.There are very few special studies on the profit model behind it.At the same time,the academic community has not studied the content produced in the APP as an information product for further analysis.The purpose of this research is to find out the relationship between the development strategy of sports APP and profitability through the analysis of the development process of “All Football App” and the analysis of its profit model of information products.The summary is summarized as “All Football App”.The profit model of the case of the sports app.The research significance is to summarize the experience of sports APP development and gain profitability,and put forward the development and improvement opinions of sports APP.Based on information commodity theory,media theory,and domestic and foreign profit model related research,this study uses the literature method,case analysis method,observation method(portal access),and logical deduction method to "read the ball" APP information.The three parts of production,circulation and consumption are the process elements of their profit model.In each process,profit point,profit source,profit leverage and profit barrier are the components of their profit model,and the "Understanding Emperor" APP is summarized.Information profit model.Through research,it is found that the production behavior of information products of “All Football App” has clear profit orientation and purpose.The circulation of information products has strict design and accurate audience grading.According to this situation and its derivative issues,At present,the success and shortcomings of the “All Football App” APP in the operation of information products.The conclusions drawn are: the vertical mode of sports APP selection is a major development trend of sports internet + in the future;"All Football App" enhances the user's acceptance of information in information production;Users can more easily and quickly obtain the information content they want to obtain;in the consumption and profit of information,make full use of their own credit,reputation and richness.Therefore,the research on the composition mechanism of the information product profit model of “All Football App” has important reference significance for the production and distribution of information products of other market entities.At the same time,the "All Football App" information products can also be optimized by the relevant media economy and information service theory in service users.