Influencing Factors Of Social Investment Intention In Sports Industry In China

The development of sport industry is one of the most important symbols in measuring the soft power of a country and a region.Social investment in sport industry is an important way for the formation of the sport industry capital,a fundamental driving force for its rapid development,and also an important factor for the active sport industry market.At present,there are many researches on sport industry in China,mainly concerning policies of sport industry and other sub-industries,and few of them have focused on the investment of sport industry,in which the social investment-related research is particularly scanty.This paper aims to analyze the influential elements and their functioning mechanism of sport industry investment in China by doing literature review,questionnaires,and other methods,in the hope of completing the relative sparsity of the research of this aspect.Research content:(1)Through literature research,this paper summarizes the status quo of the development of sport industry in China and the investment in the field,along with the existing problem in the initial period,and also offers a corresponding expectation;(2)Through literature research and interviews with experts in this field,this paper summarizes the influential factors of decision-making process of the investment of sport industry.This paper tries to offer a relatively accurate judgement of the factors refined,which is expected to form an overall assessing system of this paper;(3)This paper constructs a model for the influential factors and the inclination of the investment of sport industry and finally raising a relative assumption.By using SPSS 19.0,this paper tries to test the validity,relevance and regression of the data,reproving the assumption provided in the model.Research conclusions:(1)Sport industry in China has entered a rationalized developing period after the rapid developing and the fading period in the post-Olympic era.The investments of sport industry have become relatively reasonable.However,the blind investment and the imbalance between domestic and foreign investment still exist,along with the over dependency to the resources of the government,the low benchmark,the messy market and the low efficiency of the investment,all of which are expected to be solved urgently;(2)According to the questionnaires and the interviews with experts in this industry,the two results have their commonness.Four second-order influential factors of the investment of sport industry like expected returns(market returns,interest returns),expected risk control(internal risk control,external risk control),the ability of investors(social ability,self ability),and investment environment(social environment,policy environment,and industrial environment),all together 10 first-order impact factors are included in the analysis.Also,the four decisive factors,including the expected returns and the expected risk control,are expected to be the assessing benchmark of the inclination of the investment of sport industry;(3)By using SPSS 19.0,this paper analyses the validity of the questionnaires,which is proven to be reliable.Through collinearity and relevance analysis,it is proven that there exists high relevance between the variables and the dependent variable.By analyzing the regression model,the regression coefficient of the inclination of the investment of sport industry of the second-order factors,expected returns,expected risk control,the investees and the investment environment,the expected return are 0.649,0.589,0.651,and 0.645,which shows the influence of the above factors in affecting the investment,and the assumptions raised in the model have also been justified.The results show that all the factors have important influence on investment decision-making.The relevant assumptions put forward by the model are all supported.Meanwhile,the investment risk control factors are relatively low for the inclination of the investment,which reflects the blindness of contemporary social investment of the sport industry the investment;(4)Based on the status quo of the social investment of sport industry and the research results,this paper proposes that the investors are expected to be more discreet in choosing the investment field,avoiding blind investment,and assessing the proper relationship between the expected returns and the risks.Also,risks evaluation needs to be emphasized,and project initiators and groups are required to express the advantages,obey the overall investment environment and figure out the suggestions in the sport market.