A Study On The Path Of The Marxist Popularity In Colleges In The Era Of Mass Media

Under the background of information globalization,digitization of society,the tendency of diversification,it is a powerful guarantee for the dominant position of Marxism to hold on important position for Marxism among mainstream ideology and actively promote the popularization of contemporary Marxism.Which need to adhere to the Marxist concept of media.As main Position of the Marxist Popularity,college promoting the Marxist Popularity in Colleges of development in Colleges is not only the important content of their ideological and political education but also the important par of mainstream ideology.Through spread of political culture,adhere to the correct guidance of public opinion,and cultivating students with socialist ideological values,Colleges promote the harmonious development of material civilization and spiritual civilization.The era of mass media is the era which base on the Internet and digital technology,with mobile terminals and client app hardware and software to achieve everyone involved in media and communication activities.with The rapid development of new media in the era of media,we explore the development direction of the Popularization from the perspective of communication to identify problems in the spread of practice and to address the problem,which to promote the great path of the Marxist Popularity in Colleges to build and improve the effectiveness of the Marxist Popularity in Colleges theory.Firstly,the Marxist Popularity in Colleges theory part of the new era as a key to interpret the content and combined with the latest theoretical achievements of contemporary analysis.It is analyzed the intrinsic link between he Marxist Popularity path of development with the era of mass media,which found their the inherent logic relationship.Secondly,the Spread and acceptance way of the Marxist Popularity should be changed with the development of communication technology and life style in the media era.Challenges and opportunities are both exist,we analyze Situation of Colleges campus media-which push the Marxist Popularity theory,and summarize the advantages and difficulties to provide scientific solutions for the Popularization of the construction,and promote the spread efficiency of the Marxist Popularity.Finally,We give full play to new media function,.the build path properties of the University according to build the path of the Marxist Popularity.In order to improve the effectiveness of Ideological and political education in Colleges and Universities,it has the real value to combine the classical cases of Marxism popularity with the mode development,try to put forward the path of development,actively explore the development characteristics and trends,and improve the path of development model.