Research On The Influencing Factors Of The Effectiveness Of Network Recruitment In Colleges And Universities

With the advent of the era of knowledge and technology,the network platform has become one of the important media of human resource management.In recent years,more and more enterprises use the network to recruit human resources and universities also realize the advantages of the network channels.Compared with traditional field recruitment channels,online recruitment has many characteristics,such as wide recruitment,low cost,no time and space constraints,fast dissemination and high efficiency.Therefore,online recruitment has become one of the most important channels for universities to recruit.However,under the environment of information disclosure,the effectiveness of online recruitment is affected by many factors.How to improve the effectiveness of recruitment has become the key to improve the efficiency of recruitment.Recruitment effectiveness can be measured from two aspects-recruitment effect and information identity.This paper uses job seekers' perception of information to generate job intentions to measure the effectiveness of recruitment in universities.According to the characteristics of network information dissemination,this paper summarizes the four influencing factors of university online recruitment effectiveness college brand image,recruitment Website quality,recruitment information quality,recruitment service quality from four aspects: the publisher of recruitment information,the medium of recruitment information,the content of information released,and the process of interactive communication.According to the technology acceptance model theory and signal transmission theory,this paper has introduced usefulness of job-seeker perception as an intermediary variable,and constructed a theoretical model of the relationship between university online recruitment effectiveness and job search intention.this paper has taken the job seekers who has online job search experience and is working hard for entering a universityis as the object of investigation,developed the scale and designed the survey plan.,used online and offline surveys to collect data on the factors affecting college online recruitment effectiveness,perceived usefulness,and job-seeking intentions.,Tested The validity of the sample data using Cronbach'? coefficient test and analyzed the reliability of the data using the KMO and Bartlett's spherical tests and factor analysis results.Finally,the structural equation model was used to analyze the influence path between the factors affecting college online recruitment effectiveness and the intention to apply for a job,and to test whether perceived usefulness played an intermediary role.The empirical analysis shows that the brand image,the quality of recruitment websites,recruitment information quality and recruitment service quality these four factors will have a significant impact on job seekers intention.Perceived usefulness of job seekers plays the part of the intermediary rolein inthe brand image,the quality of recruitment websites,recruitment information quality,service quality and job recruitment intention.Finally,according to the conclusion of the article,it puts forward specific suggestions for the effective use of Internet recruitment in universities.