The Analysis Of The BL Culture's Prevalence And Impact

In recent years,the BL culture(rotten culture or the fujoshi /fudanshi culture)has become widespread in social networks and cultural markets.This article takes the BL culture as the research object.Under the framework of popular culture sociology,John Fiske's popular culture theory is adopted.Quantitative and qualitative analysis methods are used to examine its social conditions,processes,popular mechanism and influence.The BL culture is a popular culture with male-male homosexual relationship as the core,with the internet as the main route of transmission.The BL culture is produced under the social background and conditions of cultural globalization,the rapid development of media and information technology and the global diffusion of feminism.It originated from the tanbi culture in Japan,and it has been integrated with different types of cultures in Europe,America and South Korea.In the process of localization,the culture of the country has been merged into the existing rotten cultural landscape.The the BL culture caters to the female's desire and brings psychological pleasure to the audience.Business provides power and space for it.The production of the audience has also contributed to its popularity.The popularity of the BL culture has a positive effect on promoting the acceptance of homosexuals and their participation in supporting gay people,but the effect is limited.