Research On The Development Of Snow Sports Tourism Industry In Inner Mongolia

With the proximity of the 2022 winter Olympic Games in Beijing,the snow and ice sports industry is getting better and better in China.Sports tourism has become a popular pastime,and even a large number of skiers have been subjected to "white opium".The Inner Mongolia region and the northeast region are the early regions for the development of snow and ice tourism.Due to the favorable natural factors and policy conditions,the tourism industry has developed rapidly in recent years.This article from the bid to host the winter Olympic Games in Beijing the background of development of sports industry and the national snow and ice,the ice and snow sports tourism industry development in Inner Mongolia as the research object,USES the literature material method,interview method,questionnaire survey and mathematical statistics method and simulation analysis on the ice and snow sports tourism situation investigation and study,Inner Mongolia autonomous region to region of Inner Mongolia and other area of ice and snow sports industry development to provide reference and reference.Research on the development of ice and snow sports tourism industry in Inner Mongolia,analyzed the Inner Mongolia region of ice and snow sports tourism industry development environment,including the natural environment and economic environment,social environment and infrastructure environment and so on four aspects.Then it analyzes the demand of the development consumption market of the snow and ice sports tourism industry in Inner Mongolia,mainly from the potential consumption market and the actual market condition.Then it analyzes the market trend of the tourism industry in Inner Mongolia,including age,occupation,customer source and demand motivation.On the basis of the above analysis,the development of ice and snow sports tourism industry in Inner Mongolia region of the existing problems,made a summary,there are mainly the development condition,the consumer market system and the problems existing in the marketing.In based on the analysis of the results of the study concluded that the Inner Mongolia regional development environment advantages good snow and ice,snow and ice consumer activities significantly to demand characteristics,market consumption overall trend obviously,snow and ice ice development some existing problems to be solved.On the basis of sum up the research conclusion put forward the following Suggestions,effective development of snow and ice project in Inner Mongolia can use environmental advantage,need to formulate a reasonable strategy to expand potential consumer market,according to the development trend of perfecting the industry layout,based on regional innovation development brand characteristics.It is hoped that this study will provide practical reference value for the development of ice and snow tourism in Inner Mongolia and provide theoretical reference for the development of ice and snow sports tourism in other areas.