Network Public Opinion In Colleges And Universities Personnel Training Practice "Learning By Doing"

With the development of the Internet,there has been a great change in public opinion and the emergence of public opinion.The appearance of network public feeling is a huge challenge to government enterprises,public institutions and individuals,so the social demand of network people in the media market has increased dramatically.However,there is a mismatch between the current network public opinion talent training and the social demand in the supply and media market,so there is a shortage of demand in the online public opinion talent market.Under this background how to train the network public opinion,what kind of training practice is effective and its revelation for the journalism talents cultivation are the key research problems of this study.In order to answer these questions,the research team has chosen Chongqing University Public Opinion Institute as a case study,and conducted case studies through various detailed research methods such as participatory inspection and interview.The public opinion research of Chongqing University adopts the education system of Dewey in the practice of online public opinion talent cultivation.Under the teaching environment,the public opinion research institute of Chongqing University actively practices the concept of "school is the society",and establishes a practical platform for both internal and external schools.The concrete practices of the cultivation of "learning by doing" enable participants to enhance their skills in both specific network public opinion supervision and analysis.Chongqing University adopts the theory of "Education Is Growth" as guidance to promote the education purpose of self-growth of the participants,conforming to the actual demand of enterprises or business units in cultivating talents of network public opinion,thus helping these institutes to realize their own social value.Network public opinion is an important part of news transmission talents,so as a special type of talent training mode,Chongqing University Institute of Public Opinion adopts "learning by doing" to cultivate network public opinion talent in colleges and universities has a lot of enlightenment.Such practice echoes with Dewey's education and socialist construction,namely in a talent education environment,colleges and universities need to strengthen the interaction between the school and the society,in order to strengthen the understanding of "school is society".In the process of talent cultivation,it is necessary to focus on the subjectivity of news communication talents and highlight participatory teaching.The production concept of "education" in the effect of talent training needs to be highlighted and it is worthwhile to build the composite news propagating talent base on the demand of media market.