Evolutionary Game Analysis Of Negative Online Public Opinion In Colleges Based On SD

In recent years,China’s comprehensive national strength increasing,the Internet also got rapid development,the scale of Internet users and Internet penetration in China is rising,under the background of the new era of Internet users have more convenience and freedom on the network communication and speech,at the same time,under the background of development,China’s education enterprise vigorous development,faced with new opportunities and challenges,including college incident caused by the network public opinion can not be ignored in the university governance.For the negative online public opinions caused by emergencies,if the university fails to respond in time or responds improperly,the reputation of the university will be damaged,the normal work and study of teachers and students will be affected,and even the credibility of the university will be reduced.Therefore,in the new environment full of online public opinion,whether colleges and universities can actively manage their own related negative online public opinion,whether they can correctly guide the evolution of public opinion are important issues to be considered by colleges and governments.This paper introduces evolutionary game theory,university research governance incidents of negative public opinion network,evolutionary game will build relationships between universities,government departments,media and Internet users in four main models,the evolution of the game relation between the influence factors of negative network public opinion analysis to promote positive governance,by means of system dynamics approach to the game model of four different strategy choice of the main body of the simulation,to explore the influence of costs and benefits,in order to get more positive and negative effective governance of network public opinion and feasible countermeasures and Suggestions.This paper consists of five chapters.The first chapter is the introduction,and the main innovation points of the paper.It Outlines the research framework of this paper and determines the research direction.The second chapter is the related theory and literature review.This chapter mainly introduces the evolutionary game theory,the basic theoretical knowledge of system dynamics theory and its applicability to this study,which indicates the feasibility of using the evolutionary game and SD method to carry out the research in this paper.Then it systematically analyzes the existing research on the evolution of negative online public opinion in colleges and universities,and makes a review and comparative analysis of the relevant research results.The third chapter is the construction of evolutionary game model.In this section,using qualitative quantitative method of combining the four negative network public opinion evolution in colleges and universities to participate in game relation of the subject of defined,described the quartet in university network public opinion negative governance issues in the specific game focus,evolutionary game model and construct the corresponding SD model is established in this to analyze its NASH equilibrium.The fourth chapter is the system simulation,relationship with the actual use of parameters,and studies the equilibrium solution and parameter sensitivity in the positive governance game of negative network public opinion in colleges and universities.The fifth chapter is the conclusion.First of all,the research content of the above summarizes the previous research content,then analyzes the shortcomings and progress space of the research,and looks forward to the future.