Research On The Innovation Of Ideological And Political Education Method In The Era Of Big Data

The coming of big data and big data has brought all-around influence and profound change to people's production and life as well as scientific research.Big data formation of sea quantitative information resources and advanced technologies for information acquisition,analysis,processing,prediction and even dissemination,It not only exposes the defects and shortcomings of the traditional ideological and political education methods in obtaining the information of the object of education,but also provides the thinking reform and technical support for its optimization and innovation.In this era,the new domestic and international situation of ideological and political education and the new characteristics and demands of ideological and behavior of the educational objects make the methods of ideological and political education more appropriate.Take this as an opportunity to constantly promote the old to adapt to the changes of the times and the requirements of reality.Therefore,the introduction of big data related technology,means,methods and even the mode of thinking is not only conducive to the innovation of the current ideological and political education methods,but also conducive to promoting the overall effectiveness of ideological and political education.Based on the background of big data times and supported by the techniques,means and modes of thinking of big data,this paper excavates the favorable joint point between the research and application of big data and the methods of ideological and political education,and probes into the innovation and application of its corresponding ideas and concrete ways.Its main research content includes the following three parts:The first part,big data era ideological and political education method innovation theory summary.This chapter mainly gives big data the time ideological and political education method innovation related connotation definition,clarifies its extension and the content dimension,especially elaborated the big data connotation,the four dimensions and proposed that it has the sea quantification and the diversificationcoexistence,The unity of accuracy and confounding,the whole value of the large and low density of the characteristics of integration.On this basis,the further analysis and research on the innovation of ideological and political education methods in big data era have responded to the strategic requirements of the state big data arising from the information society,adapted to the needs of developing and innovating the ideological and political work of colleges and universities in the times,and guided ideological and political work.The application of educational methods and the practical significance of improving the overall effectiveness of ideological and political education.The second part,big data era ideological and political education method innovation basis,motive force and principle.This part uses the logic thinking of why to innovate,why to innovate and how to innovate.First of all,based on theory and practice,combining time with reality,this paper analyzes that the innovation of ideological and political education method in this era is based on the essential characteristics of Marxism theory and dialectical development view as the theoretical premise.It is also put forward in response to the new international and domestic situation to reform the methods of ideological and political education,and also to meet the new characteristics and demands of college students' ideological and behavior after00,and then expounds big data creation of the method of ideological and political education.At the same time,it points out that the innovation of this era should adhere to the common principle of the unity of inheritance and development,the combination of science and feasibility,and highlight the flexibility of the network.The characteristic principle of data visualization.The third part,the big data time ideological and political education method innovation performance and the request.This part fully introduces the technology,means and thinking of big data into the study of the methods of ideological and political education,and points out that the era of big data will give birth to systematic integrity,individualized education,and construct the concept of generative ideological and political education methods.And from the point of view of process theory,this paper puts forward a new concrete method of ideological and political education in the big data era,that is,big data fixed-point tracing method,group hot spot integration method,big data activity prediction method,Big data individual accurate push method and hot content group transmission method,big data network database method,big data citation method and lead self check method In this way,educators should set up the idea of big data thinking,master the practice and methods of big data,and continue to cooperate with the old and new methods.