Research On The Construction Of Discourse Power Of Mainstream Ideology In Colleges And Universities In The Era Of Media Integration

Ideological work is an extremely important work,and the construction of discourse power of mainstream ideology is related to whether the country can effectively guide public opinion,whether it can lead social trends of thought,and the future and destiny of the country.College students are the builders and successors of the cause of socialism with Chinese characteristics,bearing the hope of the country and the nation,and the college stage is the key period of shaping their outlook on life and values.Therefore,it is of great significance to strengthen the construction of discourse power of mainstream ideology in Colleges and universities.With the rapid development of Internet technology,media technology has achieved effective integration,the form of communication continues to bring forth new ones,and the media integration continues to deepen,resulting in the emergence of the concept of media integration.Whether colleges and universities can seize the opportunity of the era of media convergence and actively explore the mainstream ideological discourse system in line with the characteristics of the times will largely determine the substantive effect of the mainstream ideological work in Colleges and universities in the future.This paper takes the construction of the discourse right of the mainstream ideology in Colleges and universities in the era of financial media as the starting point,combs the related problems of the construction of the discourse right of the mainstream ideology in Colleges and universities,makes a comprehensive analysis of the opportunities and challenges faced by the discourse right of the mainstream ideology in Colleges and universities in the era of financial media,and on this basis,puts forward the relevant countermeasures for the construction of the discourse right of the mainstream ideology in Colleges and universities.This paper mainly discusses from four chapters: the first chapter is the introduction.This paper mainly expounds the background and research significance of the topic,summarizes and combs the research status at home and abroad,and analyzes the feasibility of the research from three aspects of research ideas,research methods and paper innovation.The second chapter is theoretical explanation.This paper gives a detailed overview of the relevant concepts and theoretical basis of the construction of the discourse power of the mainstream ideology in Colleges and universities in the era of financial media,defines the relevant concepts of "financial media","discourse and discourse power","discourse power of the mainstream ideology in Colleges and universities",and explains the relationship between financial media and discourse power of the mainstream ideology in Colleges and universities.The third chapter focuses on the opportunities and challenges faced by the mainstream ideological discourse power of colleges and universities in the era of financial media,and analyzes the causes of the challenges.The fourth chapter is the countermeasure research on the construction of the mainstream ideological discourse power in the era of financial media.In view of the analysis of the status quo and deficiencies in the third chapter,this paper puts forward specific countermeasures and suggestions,and gives full play to the discourse communication force of the mainstream consciousness through four aspects: constructing the integrated education subject,integrating the high-quality discourse content,optimizing the discourse environment carrier,and changing the discourse mode.