Study On The Communication Of Xindu Dragon Boat Festival Under The Model Of "5W"

Aristotle,in Martinic Ethics,also states that there are three things worth pursuing.The first is good body,including health,strength,beauty,agility and so on.This with Mao Zedong said that "the body is the capital of the revolution" has the same work.Existence and development are the eternal theme of the world.No matter what people seek,physical health is the foundation.And the means or way to ensure and further improve people's physical fitness is to take an active part in sports.Sports is to improve the human body quality,increase The most efficient and universal element of adding richness to life,the choice of which sport or sports people choose to participate in depends on a variety of factors,including,but not limited to,economic conditions,ways of participation,personal interests,interpersonal needs,geographical areas,Customs,customs,etc.In the water sports of Guangxi Zhuang Autonomous region,the Dragon Boat Movement is one of the few sports with the elements of history,nationality,appreciation and regional characteristics.Dragon boat race has a long history and has a long history.It is a traditional national sports event deeply loved by the broad masses of people in our country.It contains rich and profound cultural connotations and shows the strong vitality and cohesion of the Chinese nation.Promoting and popularizing such excellent folk and traditional sports as dragon boat racing can not only train people's physique,but also carry forward the traditional culture of the Chinese nation,strengthen people's spirit of unity and cooperation,and dare to fight hard.There are advantages that other national traditional sports can not compare with.In this paper,from the perspective of sociology and communication,using the methods of literature,literature and expert interview,the communication and development of Xindu Dragon Boat Festival is taken as the research object,and the development of Xindu Dragon Boat Festival is investigated in an all-round way.This paper analyzes the application and influence of the five elements of communication in Xindu Dragon Boat Festival,then compares the differences between Xindu Dragon Boat Festival and China Dragon Boat Race,and points out the deficiencies in the communication development of Xindu Dragon Boat Festival.To help the relevant departments fully understand the development value and status of Xindu Dragon Boat Festival,and further promote the healthy developmentof Xindu Dragon Boat Festival.This paper can also enrich the theory of communication in traditional national sports.The use of intangible cultural heritage.Exploring the sportsmanship and economic benefits of the Xindu Dragon Boat Festival is a one-size-fits-all measure that can not only enhance the people's physique,but also promote the local social and economic development,enhance the level of civilization,and promote social harmony.More can show the ancient movement contained in the Chinese culture fearless danger,fighting and enterprising spirit.Through research,we find that one is one.The river,which flows through Xindu Town,provides a perfect natural geographical condition for dragon boat movement.Xindu Dragon Boat Festival has a good momentum of development.During the Dragon Boat Race,cultural activities such as evening shows and photo competitions have enriched the cultural life of the people and strengthened their cultural confidence.The Xindu Dragon Boat Festival has strengthened people's bodies,strengthened their social and emotional communication,and promoted investment promotion and consumption in urban and rural areas.Developing Xindu Dragon Boat Festival is a more feasible and effective method to promote the fitness of all people in Dangdong District.Problems in communication of Xindu Dragon Boat Festival: communication Lack of school education on Xindu Dragon Boat Festival;lack of reserve talents,aging age structure of participants,loss of technology successors;monotonous media tradition;inflexible communication connotation;The race system of the Dragon Boat Festival is slightly backward,and the development of the female Dragon Boat Sports is lagging behind.The reasons of the communication dilemma of Xindu Dragon Boat Festival are: the government support is small,the implementation is poor;the fund support is short,the source is small;other movements impact on the Xindu Dragon Boat Festival;the communication mode is primitive,there is no systematic.Suggestions on the communication and development of Xindu Dragon Boat Festival: participation in other well-known competitions is a convenient way to promote with the help of hot spots;multimedia publicity is a way to increase the degree of topics and expand the social impact;and to integrate into schools at all levels.Strengthen the training of youth reserve personnel and vigorously develop the Dragon Boat Movement in colleges.Linked to tourism poverty alleviation policies,seize opportunities for rural revitalization,accurate poverty alleviation,national fitness and other policies;dig deep cultural connotations and build brands;set up social organizations,self-growth,scientific training,pay attention to athletes and improve the competition system,Build dragon boat star athlete,sports team,form star effect.