Research On The Effects And Countermeasures Of Mobile Broadcasting On College Students' Ideology And Behavior

With the progress of our country's society and the development of informatization,the relationship between the Internet and people's lives has become increasingly closer.As of December 2017,the number of users using mobile phones to access the Internet has increased from 95.1% in 2016 to 97.5%.It is clear that mobile phones have become a popular online tool for Internet users.With the development of smart phones and the increasingly mature network environment,college students' lives,learning,entertainment,and social networking have all been bundled with mobile phones,and mobile phones have become their “6 th organ”.Nowadays,college students are obsessed with the popularity of mobile broadcasts.The negative impact of the characteristics of the mobile phone broadcast on the students' thoughts and behaviors not only needs social solutions,but also requires the ideological and political education in colleges and universities to play their unique role.This study uses college students' mobile live broadcast as the research object,analyzes the positive and negative influences that college students have on the live broadcast of mobile phones,discusses the reasons for the negative impact of college students participating in the live broadcast of mobile phones,and proposes ways to guide college students to participate in mobile live broadcasts.It is hoped that there will be inspirations for improving the ideological and political education of colleges and universities under the mobile broadcast.The main body of the article first gave an overview of the live broadcast of mobile phones,including the three phases of the development of live broadcast of mobile phones,the concept of live mobile phones,the types of mobile live broadcasts,and the main characteristics,functions,and propagation characteristics of mobile live broadcasts.Secondly,the questionnaire survey method was used to analyze the positive influence and negative influence of mobile phone broadcast on college students' thoughts and behaviors.On the basis of reading relevant papers and questionnaire surveys,students are targeted at colleges and universities,summing up the impact of mobile phone broadcasts on college students.On the one hand,it broadens the sources of college students' information sources,broadens the employment channels for college students,speeds up the renewal of college students' ideas,enriches college students' recreational activities,relieves college students' anxiety,and increases college students' desire for knowledge.On the other hand,the deconstruction of the correct ideological and moral concepts accepted by college students,the reduction of the interpersonal communication of the college students,the reduction of the trust of college students towards others and the society,the influence of the expression of civilization on college students and the rational communication,induction and stimulation College students have increased irrational consumption and increased the aesthetic fatigue of college students.Thirdly,it analyzes the reason why mobile phone live broadcast has a negative impact on college students' thoughts and behaviors.Mainly from the network has its own inevitable negative impact,the characteristics of the mobile phone itself is easy to bring negative impact,the problems of college ideological and political education under the mobile broadcast environment and the college students are independent,self-control ability is low,these four aspects to analyze the negative impact the reason.Finally,it puts forward the measures to solve the negative impact of mobile phone broadcast on college students' thoughts and actions.Mainly from improving the construction of the network legal system,guaranteeing the orderly operation of mobile phone live broadcasts,innovating the new model of mobile phone live broadcasting,constructing a healthy live broadcast platform,strengthening colleges and universities in guiding the management of college students' mobile phone live-action activities,and improving college students' participation in the mobile phone live-control awareness and ability.