The Influence Of Network Broadcast On The Ideological And Political Education Of College Students And It’s Countermeasures

With the advent of the era of 4G and 5G,people are surfing the Internet at a faster speed,and internet-based related industries are emerging in an endless stream.Webcast,as one of them,has been welcomed by all aspects as soon as it appears.In recent years,relying on network broadcast,it has promoted the development of many aspects and is also popular among college students.Its popularity among college students and the depth of its influence have provided a new direction for the ideological and political education of college students.College students’ ideological and political education workers should be in before to understand network carrier and its application on the basis of a comprehensive understanding of the characteristics of the webcast and influence,the live webcast and other carrier comparison,discovered the advantages of the live webcast,and seek the and fit between the ideological and political education,innovation,widen the ways of ideological and political education.Make full use of the live webcast,strengthen college students’ ideological and political education,on the one hand can make the ideological and political education way more surface,on the other hand also make ideological and political education to keep pace,effective use of webcast,strengthen college students’ ideological and political education actual effect,guide students to all aspects of development.In this paper,on the basis of collecting literature materials and sorting out the questionnaire of college students using webcast,the influence of webcast on the ideological and political education of college students is sorted out,and relevant countermeasures are put forward to enhance the effectiveness of the application of webcast in the ideological and political education of college students.In the first part,the purpose,status and significance of the research are summarized.The second part defines some concepts needed in this paper and expounds the interrelation and theoretical basis of these concepts.The third part takes some colleges and universities in xinjiang province as examples to investigate the current situation of college students’ application of network broadcast,and analyzes the application situation after the survey.Based on the survey,it summarizes the impact of network broadcast on the ideological and political education of college students.While paying attention to the positive impact,it puts forward the negative impact and analyzes the causes.The fourth part,according to the impact of the existence of the proposed countermeasures from the government,network broadcast industry,colleges and universities,teachers,college students’ own specific advice on five aspects: the government,although the system should be improved and the live webcast industry strengthen behavior constraints,live online ideological and political education in colleges and universities,teachers to enhance skills,college students must strengthen self education,give a full play to the superiority of the live webcast,improve the teaching quality of ideological and political education.