| Because of the rich,portability and other features and popularity of mobile phone media students in the mobile phone itself,brings opportunities and challenges for the ideological and political education,to enhance the effectiveness of Ideological and political education,this paper focuses on the impact of mobile media on the ideological and political education and the countermeasures.This paper mainly uses the literature research,summary and research methods,through questionnaire survey on Guizhou college students,based on the analysis of the causes of mobile phone media have a negative impact on College Students’ Ideological and political education,finally summarized the strategies of "an antidote against the disease.This paper is divided into five parts:First,including the background of the topic,the significance of the topic and the research status at home and abroad.Second,is about the mobile media related theory overview.Including the basic definition,characteristics and the development trend of mobile phone media.Third,through the questionnaire survey,focusing on the impact of mobile media on the ideological and political education of college students and the reasons for the negative impact.Positive effects include: enrich the ideological and political education information resources,increase the students contact the content of Ideological and political education and expanded the students and workers of Ideological and political education communication channels.A negative influence on College Students’ Ideological and political education information screening comprehensive quality caused confusion,caused by the double impact of the classroom of Ideological and political education of Ideological and political education workers put forward higher requirements,the excessive use of mobile phone media easily lead to emotional indifference.The main reason for negative effects: pluralism and complexity of mobile phone media environment of public opinion,the network public opinion processing mobile phone media thinking is not keeping pace with the times,the use of mobile phone media rules in the classroom is not strictly clear and other reasons.Fourth,the negative impact on mobile phone media,mobile phone media strategies are: purification of the ideological and political education in the environment of public opinion,the conversion of mobile phone media network public opinion processing thinking,rational use of APP mobile phone carrier,improve the comprehensive quality of the participants,and strengthen the construction of ideological and political education of high school.Fifth,summary and outlook. |