The Study Of LE Sports Industry Chain Intergation Under The Background Of "Internet Plus"

October 20th,2014,the State Council issued Document No.46:“Several opinions of the State Council on Accelerating the Development of Sports Industry and Promoting Sports Consumption”(No.46[2014],State Council)(Hereinafter referred to as“opinions”),this document significantly promotes China's sports industry towards another whole new level.Countless companies want to take the chance share a slice of this“?5 trillion”huge cake,among which many of the internet business giants are involved.Due to lack of understanding of the market in the early stages of development,many enterprises did not develop suitable business models resulting in the failure of the business.While some other companies gradually found a suitable development track and stayed competitive in the fierce market.LE sports is an example.This study takes the ecology model of LE Sports industry chain as the research object,aiming at the current situation and features of China's Internet sports industry,following the industrial chain integration and aiming to explore the background of“Internet Plus”China's sports industry development model.This research not only has the theoretical significance to the optimization of China's sports industry chain,but also has practical significance for the rapid development of China's Internet sports industry.This research is based on the current situation of LE Sports industry chain integration,based on the theory of industrial chain integration,creating a higher customer value at the starting point.Using the literature review,practice study,and expert interview methods,the research analyzes and interprets the industrial chain integration motive,model,premise and path in the ecology model of LE Sports industry.In addition,combined with the overall development of China's Internet sports industry,the enlightenment of LE sports industry chain model to China's Internet sports industry development.Le Sports invest heavily on industry chain integration.Through horizontal integration,vertical integration and industrial integration,the integration of upstream,middle and downstream of the industrial chain is realized.The horizontal merger of Octopus TV,opened the event to watch service to interact with the anchor new situation of complementary services;Vertical integration,the title of Beijing Guoan Football Team and Beijing Wukesong arena,as well as the acquisition of Octopus lottery,Souda search and develop the game business operations,extend the industrial chain length,scale and the scope of business,promote the formation of the ecological model of the whole industry chain;Industry integration,through the establishment of Le sports brokerage company,integrating the Yidong GPS,Ski assistant APP,opened up a new industrial chain,to expand the scope of business,increasing the market share.On this basis,the following conclusions are drawn:1.Accurate and rapid competition for industrial core resources The core competitiveness is the key to ensure the survival of enterprises in the process of operation.The core competitiveness of the Internet sports enterprises is to grasp the core resources,that is,to grasp the copyright of the event.2.Improved and clear business models Business model determines the enterprise level achieved in the market.A good business model is the lifeline of the enterprise.In the early stage of enterprise development,complete and clear business model is an important factor to help enterprises get external funding.3.Scientific team building Talent as an important part of corporate strategy largely determines the enterprise development ceiling.Especially the ecological pattern of the whole industry chain integration in different areas of need of professionals in the industry.The demand for talent will become high.4.Rationalization of the development rate Enterprise management needs to be down-to-earth.Any enterprise should consider the existence of problems.Reasonable planning costs and profits is very important for the enterprise long-term operation.And Le sports should also pay attention to the exposed problems of rapid development.If Le sports can not solve the shortage of funds and copyright liquidity problems,Le sports development will exist lots of hidden dangers.5.Depth cooperation between enterprises.The integration of industrial chain needs to be completed together through the cooperation between enterprises.But Le sports should be more cautious in the selection and cooperation with partners.It is exposed that Le sports ecology is too broad.Many businesses can be not considered.It will also become a problem in the development of Le sports.Today,the market oriented economy continues to develop by virtue of the Internet sports enterprise.Products or services themselves can only allow enterprises to obtain a temporary advantage,while scientific and healthy business models can make enterprises maintain long-term development of the core competitiveness in the market,so companies should continue to improve their concerns for the business model,and to develop a higher fit business model according to their own advantages.The core competitiveness of Internet sports enterprises lies in the continuous exploration of the value of business models.