| Under the backdrop of industrial restructuring policy in Shanxi Province,Changzhi City,as the second largest economic city in Shanxi Province,has good social and livelihood development,rich sports and tourism resources.Currently,all the people of Changzhi,under the leadership of the Changzhi Municipal Committee and Municipal Government are striding on the road of economic transformation and development.In 2018 Changzhi Municipal Government Work Report,it is proposed that the cultural tourism industry will gradually replace the coal industry to become a supporting industry of Changzhi city in the future,and projects suchas leisure tourism,rural tourism,red tourism and sports tourism should be vigorously developed,with the goal of building a "sports + tourism" national demonstration base in mind to achieve economic transformation and development of Changzhi city.Based on this,taking the integrated development of "sports + tourism" in Changzhi City of Shanxi Province as the research object,this paper summarizes and collates the overall external environment of Changzhi City and the development status of sports and tourism industry in the region by applying multiple methods of documentations,expert interviews,field investigation,logical analysis and SWOT analysis,etc.On this basis,this paper systematically analyses the advantages,disadvantages,opportunities and challenges of the strategic choice of the integrated development(“sports + tourism”)in Changzhi City,making an overall evaluation of the existing problems in the integrated development of "sports + tourism" in Changzhi City at the present stage,so as to put forward some further countermeasures for this integrated development of "sports + tourism" in Changzhi City.Through research and analysis,it is concluded that Changzhi City is rich in tourism resources and has the conditions of "sports + tourism" integrated development.In recent years,relying on the local Taihang landscape and red tourism resources,Changzhi has launched a variety of forms of "sports + tourism" competitions.Marathon and rock climbing are the most featured sports among the "sports +tourism" in Changzhi City,which still has great potential for its development.However,there are still many problems in the integrated development of "sports +tourism",such as imperfect comprehensive service guarantee system,lacking of brand events,low integration of sports events and tourism projects,which lead to insufficient attention and attraction of sports events and restrict the development of "sports + tourism" industry in Changzhi City.The "sports + tourism" program in Changzhi City can improve the industrial integration by means of large-scale sports competitions,outdoor extreme sports,sports characteristic towns,folk culture sports and sports festivals,etc.On guarantee measures,it should be scientific and overall planning of Changzhi City "sport + tourism" project,to speed up the urban infrastructure facilities as well as the improvement of road traffic,paying more attention to the personnel training and introduction,enhancing university-enterprise cooperation,and to create "sport + tourism" brand of Changzhi City project,thus promoting the development between sport and tourism industrial integration of Changzhi City. |
PDF Full Text Request