Research On The Application Of Chinese Elements In Professional Baskeball Game

The report said: "we should strengthen cultural confidence and promote the prosperity of socialist culture." The thriving of culture not only refers to the inheritance and innovation of traditional and modern culture,more should be excellent cultural active foreign spread in our country,and recognised by the world,has a certain influence in the world.Therefore,the construction and innovation of communication means is very important.The 2008 summer Olympic Games were successfully held in Beijing.Through the application and interpretation of Chinese elements,such as Chinese seal,fuwa and the opening ceremony,the world felt the charm of Chinese culture.It can be seen that the application of Chinese elements through event activities is conducive to the spread of Chinese excellent culture.The CBA as one of the typical events in our country,its development has made great success in recent years,with the NBA's communication also in unceasingly thoroughly,at the same time the NBA also appears more and more Chinese elements.Through the analysis of CBA in the application of Chinese elements in the process of foreign exchange,compared with the application of Chinese elements in the NBA,analyze the advantages and disadvantages,and promote Chinese foreign exchange activities in the reasonable application of Chinese elements,and then to spread Chinese excellent culture has a certain practical significance.This paper adopts the method of literature,logic analysis,comparative analysis and content analysis.To study the application status of Chinese elements in CBA and NBA games.On the present situation of the application of Chinese elements in the NBA,NBA China under "normal" in the element,including China's elite athletes quality elements,as reflected in the language of the Chinese fans,journalists and guest elements,NBA players tattoos and sponsors of the elements of Chinese characters and Chinese boss in NBA teams provide the possibility for the expansion of the Chinese elements;The Chinese elements of the NBA China experience include the experience of both material and spiritual elements.New Year New Year in the NBA activity shows Chinese elements including course arrangement is given priority to with "China red",can be seen everywhere in the elements of Chinese characters,midfielder shown on the performances of "elegant beauty" and "beauty of masculinity",the Spring Festival elements embodied in the NBA hesui propaganda.The application of Chineseelements in CBA's foreign communication activities is mainly reflected in the "bridge" role of foreign aid to Chinese elements,including players and coaches.The Chinese elements displayed by the CBA "USA game" include the material and spiritual elements of the team and the Chinese elements of the American fans.The cooperation agreement with Lithuania provides the possibility of applying Chinese elements to the CBA.Based on the five W communication mode,the application of Chinese elements in the CBA's external communication activities is compared with the NBA,and the following conclusions are drawn: there is insufficient understanding of the application of Chinese elements in the activities of the CBA.The CBA applies Chinese elements to have natural advantages,but the performance form is insufficient;There is a single channel for CBA to apply Chinese elements;The audience positioning deviation of Chinese elements in CBA;The Chinese element of CBA is lack of effect investigation and feedback mechanism.The author puts forward some Suggestions: to improve the importance of the application of Chinese elements in the competition activities of CBA.To enrich the form of Chinese elements in CBA's foreign competition activities;In CBA's foreign competition activities,the Chinese elements should adopt multi-channel integrated communication mode;There should be an accurate audience orientation for CBA's foreign competition activities;Establish the feedback mechanism of the effect of CBA foreign competition activities.