Study On The Education Of College Students' Consumption View Under The Background Of Campus Loan

With the rapid development of market economy,the credit business of college students is booming,and the campus loan is in this background.The campus loan relies on its convenient and quick advantage for the university students who are short of funds to provide the service such as the installment consumption and the petty cash loan,which satisfies the college students ' need of learning,starting a business and consuming,and plays a positive role,but its negative influence can not be denied.In recent years,the campus loan market chaos,the media on campus loans to the negative reports emerge,more and more campus loan tragedy in front of us.In particular,the bad network lending to the campus security and the legitimate rights and interests of university students caused serious damage,so that the relevant departments of the Government to increase the cleaning and reorganization of the campus loan business.However,"Bad network loans" gone,"Training loans","Scarlett Loan" and a series of financial products for college students began to "fill in the blanks",these non-network lending institutions began to the university students to carry out lending business,but also caused a certain adverse impact.Despite the government's reopening of the bank's credit card and loan business for college students,and not saying what the end result will be,in order to avoid the same mistakes,we must strengthen the education of college students ' consumption view and guide them to set up correct consumption view.Therefore,based on the concept of college students ' campus loan,this paper combining theory with practice,taking personal interview and empirical investigation as auxiliary means,investigating the current situation of consumption,consumption and consumption of college students under the background of campus loan,this paper tries to systematically and comprehensively analyze college students ' campus loan consumption,consumption view and The problems and influencing factors of the education of consumption view,and actively explore how to educate university students on the scientific consumption view under the background of campus loan,so as to prevent college students from falling into the "mire" of bad campus loans.This paper will be divided into the following five sections:The first part is an introduction,which mainly outlines the research background and significance of this paper,the current research situation,research methods and research innovation.The second part mainly expounds the concept of campus loan and consumption concept,including the meaning and type of campus loan,the meaning of consumption and consumption view,the meaning of education of college students ' consumption view,and analyzes the relationship between campus loan and college students ' consumption and consumption view.The third part mainly investigates college students ' consumption status under the background of campus loan,the present situation of consumption view and the current situation of consumption view,from the cognition,emotion,behavior and evaluation four aspects analysis University student's campus net loan consumption,found that university student to the campus loan understanding degree is not deep,the university student group's mainstream consumption view is rational,but still exists some irrational behavior,College students ' satisfaction with the education of consumption view is not high.The forth part analyzes the reasons that affect college students ' consumption view of campus loan mainly from subjective and objective aspects.Part five focuses on the new problems of college students ' consumption view under the background of campus loan,and probes into the countermeasures of college students ' consumption view education from three aspects of cognition,content and route,so as to have a positive effect on setting up correct consumption view for college students.