Research On The Influence Of "Campus Loan" On College Students' Consumption Concept And Countermeasures

General secretary Xi Jinping has pointed out that the value orientation of youth determines the value orientation of the whole society in the future.In recent years,the potential of campus consumption has been deeply tapped by commercial capital,and the contradiction between college students' consumption demand and income has been gradually expanded.These platforms attracts people with new technology and convenient mode of consumption,especially for young appeal more,college students active thinking,vulnerable to erosion and capitalist ideas permeate,western consumerism in "campus loans" under the effect of catalyst,the change in consumption to a certain extent,profound influence on college students' consumption and consumption behavior.Based on related literature at home and abroad on the basis of carefully combed,first of all,"campus loans",consumption,college students' consumption,consumption theory of marxism,the communist party of China people consumption ideas such as the concept and its corresponding theory foundation are expounded,and USES the questionnaire survey of students in some universities in Hebei has carried on the investigation and research,through research and analysis it is concluded that the "campus loans" problem under the background of the vast majority of college students' consumption situation is good,can correct and reasonable consumption,away from the bad campus,but there are still some students blindly consumption,sporting competition,such problems as excessive consumption in advance,For the "campus loans" problem breeding buried hidden trouble.Research mainly USES comparative analysis,descriptive statistics analysis methods such as the result of the questionnaire were analyzed,and the problems of campus under the background of college students' consumption loan causes are analyzed,it is concluded that the government regulation and social atmosphere influence,so the lack of enough attention,lack of family intervention mechanism correct education cognition,deviation of college students' values is the result of the main causes.On the basis of in-depth analysis of the causes of the problem,this paper puts forward the countermeasures from the perspectives of society,university,family and university students.Universities shoulder the important task of cultivating talents for the party.They should adhere to the fundamental principle of morality and cultivation of people,take the education of ideals and beliefs as the core,take the marxist concept of consumption as the guide,inherit and carry forward the consumption thoughts of Chinese communists,follow the law of ideological and political education and the law of students' work,and train college students to establish a rational concept of consumption.Through the mechanism of preventing and guiding the education of bad "campus loans",we can enrich and innovate the new ways and channels of education,so that college students can recognize the risks of"campus loans",stay away from the temptation of bad "campus loans",and set up a correct view of consumption.