Study On The Factors Influencing The Acceptance And Use Of Microcosmic In College Students Based On UTAUT Model

With the improvement of China's education informatization and the development of “Internet+education” technology,micro-curriculum,as the trend-maker in the Internet age,has developed rapidly in recent years,and has given rise to a micro-learning style in the field of education.Because of its short-term,contextualized,and personalized features,micro lessons attract more and more people of different professions to begin accepting and using micro-curriculum.However,besides its own advantages,it is unclear what other factors affect the acceptance and use of micro-teaching by users.Therefore,in order to better realize the value of micro-teaching and to integrate micro-teaching with traditional teaching methods,this paper aims to explore this issue from the perspective of empirical research.This article chooses college students as the research object.First,college students are the main group of using micro-curriculum.On the other hand,because the sample selection is clear,it is more conducive to the smooth progress of this study.First of all,in this article,the author first summarizes the domestic and foreign studies on micro-teaching in recent years,and then on this basis combed the theory and model of the field of technology acceptance,from which to choose a more persuasive UTAUT model as a theoretical basis.Finally,based on the actual situation of the study,two new variables,perceived agility and perceived cost,were introduced.At the same time,four control variables of the original UTAUT model were removed,and a model of influencing factors of acceptance and use of microteaching for undergraduates was constructed.Based on this model,the model was proposed.Seven research hypotheses.Secondly,based on the relevant maturity scales used in the UTAUT model research at home and abroad,this research questionnaire was designed.Then,questionnaires are distributed and collected through the combination of the Internet and the field.Finally,an empirical analysis of the collected data was performed using SPSS22.0 to verify whether the hypothesis was established.In the end,the results of data analysis show that:(1)In addition to perceived costs,the other four core variables can positively promote college students' acceptance and willingness to use micro-curriculum.(2)Convenienceand willingness to use can positively determine the acceptance and use of college students' micro-curriculum.(3)Perceived costs have no effect on the willingness to use.