Resource Sharing Behaviors Under The Influence Of Social Distance,Social Pressure And Social Identity-from Natural Field Experiments Evidence Of Bike Sharing

Social distance,social pressure and social identity are three important aspects of human social life.The behavior of resource sharing among social members is of great significance to the harmonious operation of society.Social distance,social pressure and social identity have important influence on the behavior of resource sharing of social members." Innovation,coordination,green,openness and sharing" have brought new opportunities to China's development and ushered in a new era of sharing economic development.However,the sharing economy has a significant feature of the Times that higher requirements are put forward for the public's behavior of resource sharing.Under the development of sharing economy,how people's resource-sharing behavior will become,what situation it will change,how it will change and why it will change,whose are the focus of this paper.This paper applies the method of field experiment of economics,under the background of the development of sharing economy,which expands Dictator Games into the natural field experiments of Bike Sharing.Through the behavior decision-making mode of the participants when they shared resources with the "seekers"(taking shared bikes as an example),this paper explores the status quo of resource sharing behavior of social members and the influencing factors of resource sharing behavior.At the same time,the three social factors of social distance,social pressure and social identity are introduced into the natural field experiments of Bike Sharing,which investigates whether the three social factors including social distance,social pressure and social identity can affect the resource sharing behavior of the subjects.In order to sort out the experimental data,this paper mainly uses non-parametric statistics to examine the differences of resource sharing behaviors among the subjects in different experimental groups.Meanwhile,the Ordered Probit model is established to further verify the influencing factors of resource sharing behaviors.The experimental results show that,first of all,social distance is negatively correlated with the level of resource sharing behavior of social members.The greater the social distance between social members,the less people care about the interests of others,and the corresponding spirits of resource sharing will be weakened.On the contrary,the shortening of social distance contributes to the individual's decision-making of sharing behavior.Then,social pressure has a significant impact on individual behavior of resource sharing.Within a certain range of pressure,the increase of social pressure helps to strengthen the social preference intensity between social members and thus improve individual behavior of resource sharing.Finally,the influence of social identity on the resource sharing behavior of social members was investigated by gender,experimental studies showed that there was no significant difference between male and female subjects in the level of resource sharing behavior,and there was also no significant difference in the resource sharing behavior of subjects regardless of the "supplicant" was male or female.By the interaction of three social factors to the experimental data,We found that social pressure's positive influence on the resource sharing behavior was not weakened or offset by the increase of social distance between.The level of resource sharing behavior between men and women does not differ due to changes in social distance or social pressure.At the same time,the level of resource sharing behavior of social members towards men and women does not differ due to changes in social distance or social pressure.In addition,this study also found that the resource sharing behavior of social members is related to their self-esteem.The higher the level of individual self-esteem,the lower the level of resource-sharing behavior.