Research On Sharing Economy Participation Of Contemporary College Students

With the advent of the Internet era and the globalization economy,the sharing economy model has ushered in the spring of rapid development with the support of information network technology.As a new way of life,sharing economy has played an important role in production,consumption and social development.After reviewing the development process of domestic sharing economy,it has experienced market fermentation,capital financing,structural restructuring and policy norms.As a part of users participating in the sharing economy,contemporary college students are active and active from the perspective of consumption and supply.On the one hand,thanks to the characteristics of the sharing economy model,such as economy,convenience and customization,the personalized life needs of contemporary college students are satisfied,and their life styles are more diversified and green.In this process,the sharing economy model of market vitality,brand communication and product change ability has also been improved.On the other hand,the imbalance between the concept of Shared life represented by the sharing economy model and the overall development of the current society is gradually revealed.The phenomenon of inconsistent product standards and lack of supervision also puts forward new requirements for the self-cultivation,social cognitive ability and practical skills of contemporary college students.Based on the survey of college students' participation in sharing economic activities in B city,this paper analyzes the motivation of contemporary college students'participation in sharing economic activities from the perspectives of sociology and administration.On the basis of the questionnaire,it summarizes and sorts out the present situation and obstacles of college students' participation in the sharing economic activities.Through the comparative analysis of the participation motivation and the current situation,this paper puts forward the theoretical and methodological reference for the contemporary college students to rationally and comprehensively understand the emerging things and rationally participate in social activities from the perspectives of self-cultivation and social norms.